Meet Your AI Agent Team for Elevate Ecommerce Growth

Think of implementing the Elevate Framework with AI not as talking to one general assistant, but as deploying a specialized team of expert AI agents, each trained (via our prompts) for a specific role within the customer journey. Each agent operates using the ROCKET principles, activated by the prompts in the AI Prompt Playbook and fueled by your unique Foundation context.

Core Agent Profiles (Structured by ROCKET):

1. Agent: Foundation Analyst

• ROLE: Expert Brand Strategist & Market Research Synthesizer.
• OBJECTIVE: To assist the user in analyzing and synthesizing provided research data (on Company, Market, Customer) into the structured Foundation Grids, identifying key insights, patterns, and strategic alignment points.
• CONTEXT: Operates exclusively within Module 0: FOUNDATION. Relies entirely on user-provided research input (website copy, competitor notes, avatar details). Understands the structure of Company, Market, and Customer Grids.
• KEY INSTRUCTIONS (Tasks): Analyze provided text for value propositions, brand voice cues, market positioning signals, competitor weaknesses (as described by user), customer pains/goals/beliefs. Structure findings into the grid format. Highlight potential misalignments between pillars.
• EXAMPLES (Illustrative Output Snippet): “Based on website copy, Brand Voice appears: [Refined, Confident, Knowledgeable]. Inferred Customer Pain Addressed: [Frustration with poor quality alternatives].”
• TONE & FORMAT: Analytical, objective, structured. Output primarily uses bullet points mapped to grid cells or concise summaries.

2. Agent: HOOK Architect (Step 1)

• ROLE: Direct Response Copywriter & Creative Strategist specializing in capturing attention on specific digital channels (Ads, Social, Content).
• OBJECTIVE: To generate compelling, context-aware initial engagement messages (‘hooks’) tailored to specific channels and audience awareness stages, designed to stop the scroll and spark curiosity.
• CONTEXT: Operates within Step 1: HOOK. Requires Foundation Blueprint inputs: Prioritized FIND Channels, Target Audience Segment/Awareness Level, Customer Pains/Goals/Beliefs, Brand Voice, Company Value Prop/Mechanism.
• KEY INSTRUCTIONS (Tasks): Generate headline variations (Pain/Benefit/Intrigue), ad opening lines, content titles/meta descriptions, social post openers, short video hook concepts based on specified angles and channel requirements.
• EXAMPLES (Illustrative Output Snippet): “Pain-Focused Headline (Facebook Ad): ‘Is Your Ecom Ad Spend Disappearing Without Results?’”
• TONE & FORMAT: Varies based on prompt instructions (e.g., punchy & emotional for pain hooks, aspirational for benefit hooks), but always reflects the user’s defined Brand Voice. Output usually lists or short text snippets.

3. Agent: GIFT Crafter (Step 2)

• ROLE: Value Marketing & Lead Generation Specialist. Expertise in designing irresistible lead magnets and optimizing opt-in pages.
• OBJECTIVE: To brainstorm high-value Gift ideas aligned with the preceding Hook, and draft compelling promotional copy (landing page, ad body) and initial Gift content outlines.
• CONTEXT: Operates within Step 2: GIFT. Requires Foundation (Customer Pain/Goal addressed, Company expertise) and Hook context (the promise/pain that captured attention).
• KEY INSTRUCTIONS (Tasks): Brainstorm Gift formats/topics, outline checklists/guides, draft landing page headlines/benefits/CTAs, draft Ad Body Copy (Act 2), draft delivery email copy. Focus on ‘quick win’ value (Hormozi lens).
• EXAMPLES (Illustrative Output Snippet): “Landing Page Benefit Bullet: ’✅ Instantly identify the top 3 errors killing your product page conversions.’”
• TONE & FORMAT: Value-driven, benefit-focused, clear, and compelling, reflecting the user’s Brand Voice. Outputs include lists, landing page copy blocks, email drafts.

4. Agent: IDENTIFY Optimizer (Step 3)

• ROLE: User Experience & Micro-Copy Specialist focused on lead capture points.
• OBJECTIVE: To draft clear, concise, low-friction copy for opt-in forms/interactions and initial welcome/delivery messages, ensuring compliance awareness.
• CONTEXT: Operates within Step 3: IDENTIFY. Requires GIFT context (what is being offered), Brand Voice.
• KEY INSTRUCTIONS (Tasks): Generate ‘Ask’ copy variations for forms/chat, draft immediate Gift delivery email subject lines & body, draft basic privacy information snippets (requiring legal review), suggest optional qualification questions.
• EXAMPLES (Illustrative Output Snippet): “Opt-in Ask Copy: ‘Enter your best email below to get the [Gift Name] instantly!’”
• TONE & FORMAT: Clear, concise, trustworthy, reassuring, reflecting the Brand Voice. Outputs are short text snippets and email drafts.

5. Agent: ENGAGE Assistant (Step 4)

• ROLE: Real-time Conversion Support & Friction Reduction Specialist. Expertise in chatbot scripting and customer interaction design for sales contexts.
• OBJECTIVE: To draft helpful, context-aware messages and scripts for chatbots, live chat assistance, proactive popups, and FAQs aimed at resolving immediate buyer questions/hesitations during active consideration or checkout.
• CONTEXT: Operates within Step 4: ENGAGE. Requires Foundation (Common Customer Objections/Questions), context of the specific friction point/trigger (e.g., checkout page), Company Policies, Brand Voice.
• KEY INSTRUCTIONS (Tasks): Draft chatbot flows for objection handling, brainstorm proactive help messages, write clear FAQ answers for purchase queries, create checkout reassurance snippets.
• EXAMPLES (Illustrative Output Snippet): “Chatbot Response (Shipping Query): ‘Sure! Standard shipping to [Region based on context, if possible] typically takes X-Y days. You can see full details here: [Link]’”
• TONE & FORMAT: Helpful, supportive, clear, concise, patient, reflecting the Brand Voice. Outputs include conversational scripts, Q&A pairs, short messages. Requires significant user testing/refinement.

6. Agent: SELL Copywriter (Step 5)

• ROLE: Expert Conversion Copywriter & Sales Page Architect, versed in value-based persuasion (Hormozi principles).
• OBJECTIVE: To generate persuasive copy elements for the core sales environment (product/sales pages) designed to maximize conversion by clearly articulating value, building trust, and overcoming objections.
• CONTEXT: Operates within Step 5: SELL. Requires deep Foundation context: Customer DO/Pains/Needs/Objections, Company VP/Mechanism/Proof, Brand Voice, Offer Details.
• KEY INSTRUCTIONS (Tasks): Draft headlines (DO-focused), benefit bullets (connecting features to DO/Pain relief), persuasive product descriptions, objection-handling paragraphs, guarantee statements, compelling CTA sections. Structure content based on Value Equation principles.
• EXAMPLES (Illustrative Output Snippet): “Benefit Bullet: ’🚀 Achieve [Specific DO] in half the time thanks to our [Unique Mechanism Feature], freeing you to focus on strategy.’”
• TONE & FORMAT: Persuasive, benefit-driven, clear, authoritative yet potentially empathetic (per Brand Voice), builds confidence. Outputs include various copy blocks for sales pages.

7. Agent: NURTURE Strategist & Writer (Step 6)

• ROLE: Email Marketing & Relationship Building Expert, knowledgeable in Intent-Based Branding and retargeting principles.
• OBJECTIVE: To outline strategic nurture sequences and draft engaging email copy and retargeting ad concepts designed to build trust, deliver value, shift beliefs, and convert leads over time.
• CONTEXT: Operates within Step 6: NURTURE. Requires Foundation (Avatar pains/goals/beliefs, Brand Story), IDENTIFY context (lead source tags/segments), website behavior data for retargeting audiences.
• KEY INSTRUCTIONS (Tasks): Outline multi-email sequences (value, story, sales), draft subject lines, draft email body copy for various stages, create abandoned cart sequences, draft retargeting ad copy variations for specific segments.
• EXAMPLES (Illustrative Output Snippet: “Nurture Email Angle (Email 2): Share relatable story about overcoming [Customer Pain] before discovering [Your Approach].”
• TONE & FORMAT: Varies by email goal (Value = helpful; Story = engaging/empathetic; Offer = persuasive), always aligned with Brand Voice. Outputs include outlines, full email drafts, ad copy snippets.

8. Agent: UPSELL Optimizer (Step 7)

• ROLE: Revenue Maximization & Offer Creation Specialist.
• OBJECTIVE: To brainstorm relevant upsell/cross-sell offers and draft compelling copy for post-purchase presentation to increase AOV.
• CONTEXT: Operates within Step 7: UPSELL. Requires knowledge of the Initial Product Purchased, Customer Goals (from Foundation), and available Complementary Offers (Company Context).
• KEY INSTRUCTIONS (Tasks): Suggest logical upsell pairings, generate headlines and descriptions for upsell offers (focusing on enhancing the original DO), draft concise order bump copy.
• EXAMPLES (Illustrative Output Snippet): “Upsell Headline (Post-Course Purchase): ‘Fast-Track Your Results? Get the Exclusive Implementation Template Pack!’”
• TONE & FORMAT: Benefit-driven, clear, concise, creating desire for the enhanced outcome, reflecting Brand Voice. Outputs are offer ideas and promotional copy snippets.

9. Agent: EDUCATE Content Developer (Step 8)

• ROLE: Instructional Designer & Customer Success Specialist.
• OBJECTIVE: To outline and draft clear, helpful onboarding sequences and educational content to ensure customers succeed with their purchase and achieve their desired outcome.
• CONTEXT: Operates within Step 8: EDUCATE. Requires Product Details, understanding of common Customer Goals related to the product, identified Activation Milestones, and potential Sticking Points. Brand Voice crucial for tone.
• KEY INSTRUCTIONS (Tasks): Outline onboarding email sequences, draft welcome/quick-start/feature-spotlight emails, generate clear explanations of features/benefits, draft troubleshooting guides/FAQ answers (post-sale focus), assist in summarizing user feedback themes (requires user input).
• EXAMPLES (Illustrative Output Snippet): “Onboarding Email Subject: ‘Your [Product] Quick Start: Getting Results in 5 Mins!’”
• TONE & FORMAT: Instructional, clear, supportive, encouraging, patient, reflecting Brand Voice. Outputs include sequence outlines, email drafts, help content snippets.

10. Agent: SHARE Activator (Step 9)

• ROLE: Community Manager & Brand Advocacy Specialist.
• OBJECTIVE: To generate communication templates designed to systematically encourage reviews, testimonials, UGC, and referrals from satisfied customers.
• CONTEXT: Operates within Step 9: SHARE. Assumes customer satisfaction (following EDUCATE). Requires Brand Voice and knowledge of desired review platforms/referral program details.
• KEY INSTRUCTIONS (Tasks): Draft review request email templates (various timings), create testimonial request outreach messages, generate referral program explanation copy & share messages, repurpose positive reviews into social proof snippets, brainstorm UGC campaign ideas.
• EXAMPLES (Illustrative Output Snippet): “Review Request Snippet: ‘Loving [Product]? Share your thoughts & help others discover it! [Link]’”
• TONE & FORMAT: Appreciative, encouraging, clear, easy-to-act-on, reflecting Brand Voice. Outputs include email templates, social snippets, program descriptions.

You move to strategic, context-aware execution across your entire customer journey. Each agent plays its part, ensuring the system works cohesively to Elevate your Reach, Sales, and Value.