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Feb 3, 2024
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1. Anatomy of a Perfect Prompt (for Elevate Ecom)

A high-converting prompt within this system consistently includes these core components:

  1. ROLE: Clearly define the expertise and perspective the AI should adopt (e.g., “Expert Ecom Conversion Copywriter,” “Data-Driven Marketing Strategist,” “Empathetic Customer Success Manager specializing in SaaS onboarding”). This focuses the AI’s knowledge base.
  2. OBJECTIVE: State the single, specific goal of this particular prompt. What tangible output or insight are you seeking? (e.g., “Generate 5 benefit-focused headlines,” “Outline a 3-email nurture sequence,” “Analyze customer feedback for common pain points”).
  3. CONTEXT: This is CRITICAL and where the Foundation Blueprint is essential. Provide all relevant background information the AI needs:
    • Elevate Framework Step: Which step (0-9) is this prompt for?
    • Foundation Data: Relevant snippets about the Company (Brand Voice, Unique Mechanism, Offer), Market (Competitors, Trends), and Customer Avatar (Pains, Goals, Beliefs, Demographics). Be specific!
    • Target Audience (for the Output): Who is the ultimate reader of the AI’s generated content? (e.g., The Customer Avatar, Internal Team, You).
    • Previous Information/Constraints: Any prior decisions, outputs from previous steps, or existing materials the AI should consider.
  4. KEY INSTRUCTIONS / TASK DETAILS: Provide the specific actions, requirements, or information the AI must incorporate or follow. Break down the task if necessary. (e.g., “Focus on these 3 benefits: [X, Y, Z],” “Incorporate this specific terminology: […]”, “Address the objection: […]”).
  5. EXAMPLES (Optional but Powerful): Provide 1-3 concise examples of the desired output style, format, or quality (Few-Shot Prompting). This drastically improves tone and structure alignment.
  6. TONE & FORMAT: Explicitly state the desired Brand Voice (using adjectives from your Foundation), required length, structure (e.g., bullet points, paragraphs, table, JSON), and any negative constraints (e.g., “Do not exceed 100 words,” “Avoid overly technical jargon,” “Do not mention competitors by name”).

Let’s call this the R.O.C.K.E.T. Model: Role, Objective, Context, Key Instructions, Examples, Tone & Format.

2. The R.O.C.K.E.T. Prompt Template

Use this template to structure every prompt you create for the Playbook:

### ROCKET Prompt Template

**ROLE:**
Act as [Specify AI Persona/Expertise relevant to the task. e.g., an expert Ecom email marketing strategist specializing in customer retention].

**OBJECTIVE:**
The goal of this prompt is to [Clearly state the specific, singular desired outcome. e.g., generate 3 distinct subject line options for an onboarding email focused on feature adoption].

**CONTEXT:**
*   **Framework Step:** [e.g., Step 8: EDUCATE]
*   **Company Context:** Brand Voice is [Adjective1, Adjective2, Adjective3]. Our Unique Mechanism is [Brief description]. Our core offer is [Offer Name/Type].
*   **Market Context:** [Optional: Mention relevant competitor angle or market trend if applicable to the task].
*   **Customer Avatar Context:** Target audience is [Brief Avatar Description - e.g., "established Shopify owners feeling overwhelmed by marketing tech"]. Their primary goal related to this step is [Specific Goal]. Their key pain point addressed here is [Specific Pain].
*   **Specific Situation:** [Provide any other relevant background, e.g., "This email follows the initial welcome email.", "The customer just purchased Product X.", "They clicked on Hook Y."].

**KEY INSTRUCTIONS / TASK:**
1.  [Specific instruction 1, e.g., Focus subject lines on the benefit of [Specific Benefit]].
2.  [Specific instruction 2, e.g., Incorporate a sense of curiosity or urgency].
3.  [Specific instruction 3, e.g., Ensure subject lines are under 50 characters].
4.  [Add further details, data points, or requirements].

**EXAMPLES (Optional):**
*   Example of good output 1: "[Insert concise example]"
*   Example of good output 2: "[Insert concise example]"

**TONE & FORMAT:**
*   **Tone:** Adhere strictly to the **[Adjective1, Adjective2, Adjective3]** Brand Voice.
*   **Format:** [Specify desired output structure: e.g., Numbered list, Bullet points, Paragraphs, JSON object with keys 'subject_line', 'angle'].
*   **Constraints:** [Specify negative constraints: e.g., Do not use emojis. Avoid overly salesy language. Do not mention price].

3. Workflow for Creating the 100 Prompts

  1. Map Elevate Steps to Tasks: Go through each module (Foundation 0 + Steps 1-9). For each step, brainstorm specific tasks where AI can assist with:
    • Strategy: (e.g., Brainstorming angles, Outlining sequences, Identifying targeting parameters)
    • Knowledge: (e.g., Summarizing customer feedback themes, Analyzing competitor messaging snippets provided by user, Researching potential “watering holes” - use with caution, AI doesn’t browse live web accurately)
    • Content: (e.g., Drafting headlines, emails, descriptions, social posts, scripts, FAQs)
  2. Prioritize & Select Top 100: Review the brainstormed list. Select the ~100 most impactful and frequently needed tasks that align with the course goals. Aim for a good distribution across all 10 modules.
  3. Apply ROCKET Template: For each selected task, meticulously craft a prompt using the ROCKET template.
  4. Inject Placeholders: Critically, ensure prompts include clear [Placeholders] for the user to insert their specific Foundation context (Company, Market, Customer details relevant to that specific task).
  5. Refine & Categorize: Review each prompt for clarity, specificity, and alignment with the ROCKET principles. Categorize them clearly by Elevate Framework step within the Playbook.
  6. Add Usage Guidance: Briefly explain the purpose of each prompt and what specific Foundation context the user needs to provide for optimal results.

4. The “Prompt Rewriter” Prompt

This is a meta-prompt designed to improve existing text (either AI-generated or human-written) based on specific criteria.

### Prompt Rewriter Template

**ROLE:**
Act as an expert copy editor and marketing strategist, specializing in refining e-commerce content to align perfectly with the **[Your Brand Name]** Brand Voice and the principles of the **Elevate Ecommerce Framework**.

**OBJECTIVE:**
To revise the provided [Type of Text, e.g., email draft, ad copy, product description] to significantly improve its [Choose primary goals: e.g., clarity, conciseness, persuasiveness, alignment with Brand Voice, focus on customer benefit].

**CONTEXT:**
*   **Framework Step Context:** This text relates to Elevate Framework Step [Number]: [Step Name], aiming to achieve [Step Objective].
*   **Target Audience:** [Brief Avatar Description]. Their primary goal/pain related to this text is [Goal/Pain].
*   **Brand Voice:** Our brand voice is defined by these adjectives: **[Adjective1, Adjective2, Adjective3]**.
*   **Original Text:**
    ```
    [Paste the original text here]
    ```

**KEY INSTRUCTIONS / TASK:**
Rewrite the 'Original Text' based on the following specific instructions:
1.  Make the language more **[Specific instruction, e.g., concise and direct]**.
2.  Strengthen the focus on the primary customer benefit of **[Specific Benefit]**.
3.  Ensure the tone strictly reflects our Brand Voice: **[Adjective1, Adjective2, Adjective3]**.
4.  [Add other specific instructions, e.g., "Improve the call-to-action clarity," "Remove jargon," "Enhance the emotional connection to [Customer Feeling]"].
5.  Identify any parts that seem misaligned with the objective of Step [Number].

**EXAMPLES (Optional):**
*   Optional: Provide a "Before/After" example of text you've previously refined to match the Brand Voice.

**TONE & FORMAT:**
*   **Tone:** Maintain the core message but elevate the style and impact according to instructions.
*   **Format:** Provide the fully rewritten, revised text. Optionally, you can ask for brief comments explaining key changes made: "Provide the revised text below, followed by a short bulleted list explaining the 2-3 most significant changes you made and why."
*   **Constraints:** Do not introduce new information not present or implied in the original context. Adhere to any length constraints if mentioned for the original text type.

5. List of Prompts (Sample Structure & Examples - Not Exhaustive 100)

Here’s how you’d structure the list within the Playbook, showing examples using the ROCKET framework implicitly (Titles are concise for the user):

AI Prompt Playbook - Sample Entries

Module 0: Foundation Assistance Prompts

  • Prompt F1: Define Unique Mechanism Options
    • (Objective: Draft descriptions of core differentiator. Context: Company info. Task: Generate options. Format: List)
  • Prompt F2: Brainstorm Brand Voice Adjectives
    • (Objective: Suggest relevant voice words. Context: Values, desired feel. Task: Brainstorm list. Format: List)
  • Prompt F3: Draft Value Proposition Statements
    • (Objective: Create clear value statements. Context: Offer, DO, Pain, Mechanism. Task: Draft variations. Format: List)
  • Prompt F4: Outline Customer Avatar Pains/Goals
    • (Objective: Expand on initial customer insights. Context: Basic avatar info. Task: Brainstorm related pains/goals. Format: Bullet points)
  • Prompt F5: Identify Competitor Messaging Themes
    • (Objective: Analyze user-provided competitor text. Context: Competitor copy. Task: Summarize themes/weaknesses. Format: Report)
  • Prompt F6: Brainstorm Potential "Watering Holes"
    • (Objective: Suggest relevant online locations. Context: Niche, initial avatar ideas. Task: List platforms/groups. Format: List) (Requires User Verification)

Module 1: HOOK (Step 1) Prompts

  • Prompt H1: Pain-Focused Ad Headlines
    • (Objective: Generate headlines targeting pain. Context: Foundation (Pain, Avatar, Voice, Channel). Task: Draft headlines. Format: Numbered List)
  • Prompt H2: Benefit-Focused Content Titles (SEO)
    • (Objective: Create SEO-friendly titles focused on goals. Context: Foundation (Goal, Avatar, Keywords), Topic. Task: Draft titles. Format: List)
  • Prompt H3: Intrigue-Based Social Media Openers
    • (Objective: Draft curiosity-driven opening lines for social. Context: Foundation (Beliefs, Mechanism, Voice), Platform. Task: Generate openers. Format: List)
  • Prompt H4: Video Script Hook Ideas (First 5 Secs)
    • (Objective: Outline visual/verbal hooks for video. Context: Chosen Angle, Foundation Data. Task: Provide 3 concepts. Format: Bullet points)

Module 2: GIFT (Step 2) Prompts

  • Prompt G1: Gift Idea Brainstorming (Based on Pain)
  • Prompt G2: Checklist Content Point Drafts
  • Prompt G3: Gift Landing Page Headline & Bullets
  • Prompt G4: Ad Body Copy (Act 2 - Introducing Gift)
  • Prompt G5: Gift Delivery Email Copy

(Continue this structure for Modules 3-9, creating ~10 diverse prompts per module covering Strategy, Knowledge, and Content needs for that specific step…)

This detailed approach provides the anatomy, template, workflow, and rewriter needed, setting a clear path for generating the full list of 100 high-quality prompts tailored to the Elevate Ecommerce Framework.

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