The AI Prompt Playbook
Stop Experimenting. Start Systematically Scaling Your Ecom Store.
Transform random acts of AI into predictable profit performance with our proven 9-Step Framework + AI Prompt Playbook.
73%
Reduction in AI Prompt Testing Time
3X
Average Increase in AI Output Quality
186%
Average Revenue Growth in 6 Months
30-Day Implementation Guarantee
Proven System
Field-tested framework used by successful ecommerce stores to generate predictable growth with AI
200+ Tested Prompts
Skip the experimentation with our library of proven prompts designed specifically for ecommerce
Expert Support
Get guidance from our community of successful ecommerce owners and AI experts
Join owners of the world's leading ecommerce stores who have transformed their random AI experiments into systematic growth engines
The ELEVATE Framework
Your Complete AI Growth System Transform random AI experiments into a systematic approach for predictable ecommerce growth
Strategic Framework
The Strategic Map for Growth
The ELEVATE Framework provides your complete roadmap for systematic ecommerce growth. It transforms scattered marketing efforts into a cohesive, predictable system that consistently delivers results.
Clear, logical 9-step process covering your entire customer journey
Proven sequence that builds momentum and compounds results
Strategic checkpoints to ensure consistent progress
AI Prompt Playbook
The High-Speed Engine
While the framework provides direction, the AI Prompt Playbook delivers the tools for rapid execution. Get field-tested prompts designed specifically for each step of your journey.
200+ proven prompts optimized for ecommerce growth
Step-by-step implementation guides for each framework stage
Ready-to-use templates for instant deployment
The Power of Framework + Playbook
The ELEVATE Framework provides the strategic map, while the AI Prompt Playbook provides the high-speed engine, creating a powerful system for achieving predictable, scalable e-commerce growth.
Systematic Approach
Transform random experiments into predictable growth
Rapid Implementation
Execute strategies 10x faster with AI automation
Proven Results
Follow the exact system our successful students use
Join successful store owners using our proven system to scale with AI
How the Elevate Framework Works
Your Complete System for AI-Accelerated Ecommerce Growth
Start with Your Foundation
Before taking any marketing action, establish deep clarity by defining your essential building blocks.
Customer Avatar
Map out your ideal customer's pains and desires (like "Sam Store")
- Deep understanding of motivations
- Specific pain points & desires
Company Context
Define your offers and unique brand voice
- Clear value proposition
- Consistent brand messaging
Market Awareness
Understand your market positioning and competition
- Competitive advantage identification
- Market trend analysis
Follow the 9 Sequential Steps
Build momentum logically through our proven sequence, addressing each critical part of the customer journey.
Attract
- 1Hook
- 2Gift
- 3Identify
Convert
- 4Engage
- 5Sell
- 6Nurture
Grow
- 7Upsell
- 8Understand
- 9Share
Leverage the AI Prompt Playbook
Accelerate your implementation with pre-tested prompts designed for each step's objective.
Example Workflow (HOOK Step)
- 1
Identify goal: Create compelling Ad Headlines
- 2
Select relevant prompt from Playbook
- 3
Insert Foundation data into prompt
- 4
Generate multiple draft headlines instantly
Review & Refine
AI output is your first draft. Review, refine, and ensure brand alignment before implementation.
Measure & Optimize
Track key metrics for each step to measure impact and identify optimization opportunities.
The Framework Transforms AI From a Confusing Novelty Into Your Strategic Growth Engine
Structure
Clear, logical 9-step roadmap
Strategy
Deep Foundation knowledge
Speed
Efficient AI integration
Control
You guide implementation
Why This System Works (And Simple Prompting Doesn't Scale)
Let's break down why our framework delivers superior results compared to standalone, "simple" AI prompting
Simple Prompting's Limitations
Lacks Strategy & Context
Asking for an "ad" without deep customer understanding is like throwing darts blindfolded
Yields Generic Output
Without rich context, AI defaults to bland, generalized language
Endless Trial-and-Error
Stuck in a loop of refining prompts without building a repeatable process
Creates Disconnected Assets
Random generations aren't inherently connected to your broader marketing strategy
Doesn't Guarantee Focus
Time wasted on less critical tasks while neglecting major leverage points
Why Our System Excels
Strategic Foundation First
The system forces you to start with deep clarity on your Customer, Company Context, and Market. This rich Foundation data becomes the essential fuel for every AI prompt in the Playbook.
Contextual Relevance
Each prompt is designed for a specific Framework Step and its unique objective. The AI knows exactly why it's generating each asset and how it fits into the bigger picture.
Proven Prompts
Skip becoming a prompt engineer. Use our tested, pre-engineered prompts specifically designed for ecommerce tasks within this framework. Dramatically reduce trial-and-error.
System Synergy & Efficiency
Assets naturally connect because they originate from the same Foundation and follow the framework's logic. Your HOOK aligns with your GIFT; your NURTURE sequence leads to the SELL page content.
The Blueprint Analogy
Simple Prompting Is Like:
Giving someone a powerful hammer but no blueprints, no specific nails, and no instructions ā they might eventually build something, but it will be slow, inefficient, and likely unstable.
Our System Is Like:
Providing detailed blueprints (the Framework), specialized power tools with precise settings (the Prompts), fueled by the right materials (your Foundation data).
Get The Complete System
Stop experimenting. Start implementing what's proven to work.
Powered by the Elevate Framework & AI Playbook
This Course Isn't Just About AI Prompts ā It's About Systematically Implementing Them Within a Proven Growth Framework
Increase
Profits
Through systematic sales optimization
SELL, NURTURE, & UPSELLSales
Using AI-powered conversion copy
SELL, ENGAGE, & NURTURELead Quality
With refined targeting and qualification
HOOK, GIFT, & IDENTIFYAverage Order Value
Strategic upsell timing and offers
UPSELLConversion Rates
Optimized across entire funnel
HOOK, GIFT, SELLCustomer Lifetime Value
Full framework implementation
NURTURE, UPSELL, UNDERSTANDEmail Performance
AI-crafted sequences and content
NURTURECustomer Engagement
Personalized content and support
ENGAGE, UNDERSTANDDecrease
Customer Acquisition Costs
Higher conversion efficiency
HOOK, GIFT, & SELLCost Per Lead
Optimized lead generation
GIFT & NURTUREUnqualified Leads
Precise targeting with Foundation
HOOK & IDENTIFYTime To Sale
Automated nurture sequences
NURTURECart Abandonment
Timely recovery sequences
ENGAGE & NURTUREResponse Times
AI-powered automation
ENGAGEManual Work Hours
Framework + AI efficiency
ALL STEPSMarketing Waste
Better performing content
ALL STEPSSarah K.
Ecommerce Store OwnerBefore: Wasting 15+ hours weekly tweaking AI prompts. Generated content was hit-or-miss, rarely matching our brand voice.
After: Cut AI workflow time by 73%. Now consistently producing on-brand content that converts at 2.8X our previous rate.
Join successful store owners implementing the complete AI-powered Elevate System
Meet Your Teacher
Hi. I'm Anthony O'Connell. I help companies attract, convert and grow customers using the web and AI. I founded and built ONE. I will be your teacher.
I've been working as a web designer, engineer, marketer, and educator for 30 years already. I began crafting the web after I graduated with a degree in marketing from Portobello College (Ireland) in 1994.
Here's a few things I did first:
- I setup Indigo, Ireland's first internet marketing agency.
- I setup Ogilvy Interactive Research, Ireland's first Internet research company.
- I developed the strategy to setup EuroMBA, Europe's first online MBA program.
- I was one of Netscape's first customers for their Commerce Server (before this the Web didn't have SSL).
- I was accepted into Instagram's chat early access program (before this I was building chatbots with Messenger).
- I was one of the first users of GPT 3 (I got early access to their API), before this I was building AI applications with Google Dialogflow.
In 2009 I was asked to join the Education and Business Advisory Boards of the Lifeboat Foundation, a nonprofit nongovernmental organization. The Lifeboat Foundation is dedicated to ensuring that humanity safely adopts increasingly powerful technologies, including genetics/biotechnology, nanotechnology, and robotics/AI. I was really honoured to join other board members including inventor/futurist Ray Kurzweil, Director of Engineering at Google; Alex Wolszczan, discoverer of the first planets ever found outside our solar system; Ian Foster, "father of grid computing," Frank Wilczek, winner of the 2004 Nobel Prize in Physics; and Sir Clive W.J. Granger, winner of the 2003 Nobel Prize in Economics.
I have specialised in Internet strategy, marketing, ecommerce and education. I built and managed and market ecommerce websites for companies like Gemcal (Thailand) Wonderfully Diamonds (UK), Mid-century Online (UK) and The Vintage Hub (Ireland).
I worked as an internet strategist for the EuroMBA Consortium, EADA Business School (Spain), and TEFL (Ireland). I worked as a curriculum designer and teacher of animation at Saint Gabriel's College (Thailand). I set up & managed marketing & research companies for Ogilvy (Ireland) and iMarketing (Australia). I developed strategies for companies in a diverse range of industries from smart drugs e.g. Prymd Labs (US) to consumer products e.g. Unilever (US), to media e.g. The Government of Thailand.
My career has brought me to the intersection of marketing, education, and artificial intelligence. I lead the research and development of ONE's strategy, design, website, engineering, AI, marketing and education. My passion is for teaching - both kids and executives. My goal is to help you grow your skills and business with AI.
Course Modules
Transform Random AI Experiments into a Systematic Growth Engine
Stop wasting time with trial-and-error AI prompts. Our proven 10-module system gives you everything you need to systematically scale your ecommerce store using AI ā from initial customer attraction to lasting advocacy.
Each module delivers concrete, implementable assets you can use immediately in your business. No theory, just practical systems that work.
FOUNDATION ā Building Your Growth Bedrock
Establish deep strategic clarity before action
Objective:
Stop guessing, start knowing. Build the essential foundation for AI-powered success.
In this crucial foundational module, you'll forge the essential bedrock for all future success. We guide you to deeply understand your Ideal Customer Avatar ('Sam Store'), Company Context, and Market Awareness.
What You'll Create:
Your comprehensive Customer & Company Blueprint, ready to inform hyper-effective AI generation
Ideal Customer Avatar
Deep dive into customer pains, desires, and behaviors
Company Context
Define your unique offer and powerful brand voice
Market Awareness
Integrate vital market insights for maximum impact
HOOK ā Capturing Attention & Defining Your Angle
Stop the scroll and spark immediate interest
Objective:
Command attention in crowded feeds with irresistible hooks
Transform your Foundation insights into irresistible Hooks using targeted AI prompts. Generate powerful headlines, compelling ad openers, and unique messaging angles that resonate deeply.
What You'll Create:
A validated set of high-impact hooks and attention-grabbing ad creative
Hook Generation
Create scroll-stopping headlines with AI
Channel Selection
Choose optimal platforms for maximum visibility
Creative Development
Craft compelling ad creative that converts
GIFT ā Delivering Instant Value
Convert attention into genuine interest
Objective:
Create high-value lead magnets that actually convert
Use AI prompts to rapidly brainstorm, outline, and draft content for high-value Lead Magnets your ideal customers want. Craft compelling landing pages and promotional messages.
What You'll Create:
Ready-to-deploy lead magnet and landing page copy
Lead Magnet Creation
Design irresistible free offers
Landing Page Copy
Write high-converting landing pages
Promotional Strategy
Plan effective distribution
IDENTIFY ā Capturing Future Customers
Convert interested prospects into leads
Objective:
Master the art of the low-friction ask
Use AI-assisted copy prompts to optimize opt-in forms and messaging. Set up basic tagging and welcome emails for smooth lead flow.
What You'll Create:
Optimized lead capture process and initial prospect list
Form Optimization
Create frictionless opt-in experiences
Welcome Sequence
Design engaging welcome flows
Lead Tagging
Implement smart segmentation
ENGAGE ā Activating Leads Instantly
Build immediate rapport post-identification
Objective:
Capitalize on peak interest immediately
Implement immediate engagement strategies right after opt-in. Use AI for impactful welcome messages and follow-up sequences.
What You'll Create:
Automated engagement assets and qualification insights
Instant Response
Create immediate value delivery
Chatbot Integration
Set up intelligent conversations
Follow-up Strategy
Design effective nurture paths
SELL ā Engineering Conversions
Maximize purchase conversions
Objective:
Transform product pages into conversion engines
Leverage AI prompts to craft persuasive sales copy, handle objections, and optimize CTAs. Learn to streamline checkout flow and build trust.
What You'll Create:
High-converting sales page copy and optimized checkout
Sales Copy
Write compelling product descriptions
Objection Handling
Address concerns proactively
Checkout Flow
Optimize the purchase process
NURTURE ā Converting the Not Ready
Build trust over time
Objective:
Master the art of follow-up
Use AI-powered nurturing to draft value-driven email sequences and retargeting campaigns that convert prospects over time.
What You'll Create:
Automated nurture sequences and retargeting copy
Email Sequences
Create engaging nurture flows
Retargeting
Design effective ad campaigns
Content Strategy
Plan valuable content delivery
UPSELL ā Maximizing Customer Value
Increase Average Order Value instantly
Objective:
Boost profitability with smart offers
Use AI prompts to create compelling post-purchase upsell and cross-sell offers. Learn optimal timing and presentation for maximum impact.
What You'll Create:
High-converting upsell offers and promotional copy
Offer Creation
Design irresistible upsells
Timing Strategy
Optimize offer presentation
Value Optimization
Maximize customer profitability
UNDERSTAND ā Driving Customer Success
Maximize loyalty through insight
Objective:
Turn buyers into loyal fans
Craft exceptional customer onboarding sequences and analyze feedback for continuous improvement and proactive communication.
What You'll Create:
Effective onboarding system and insight strategy
Onboarding Flow
Create success-focused sequences
Feedback Analysis
Generate actionable insights
Retention Strategy
Implement proactive support
SHARE ā Growing Through Advocacy
Leverage social proof for growth
Objective:
Transform customers into advocates
Use AI to streamline review collection and turn feedback into compelling social proof. Build systematic referral programs.
What You'll Create:
Review templates and referral campaign assets
Review Generation
Collect powerful testimonials
Social Proof
Create compelling success stories
Referral System
Build automated word-of-mouth
Lock In Your Spot at the Special Pre-Launch Price
Save $1,000 by securing your access today. Get the complete system when it launches May 1, 2025.
Here's Everything You Get Access To on May 1, 2025:
The Complete Elevate Framework Course (9 Modules) ($1,999)
Master the strategic 9-step system (Hook to Share) for systematic Ecom growth. Step-by-step video training and implementation guidance.
The AI Prompt Playbook Library (200+ Tested Prompts) ($999)
Your copy-paste library of field-tested prompts for ChatGPT, Claude & Gemini, specifically engineered for each step of the Elevate Framework.
Implementation Guides & Checklists ($499)
Ensure flawless execution with detailed guides and actionable checklists for implementing the framework and leveraging the prompts effectively.
Foundation Blueprint Worksheets ($199)
Quickly establish your essential Customer Avatar, Company Context, and Market Awareness inputs to fuel effective AI generation.
Lifetime Access & FREE Updates ($1,499)
The world of AI and Ecom changes fast. Get lifetime access to all future course updates, new prompts, and framework refinements.
Works With All Major Ecom Platforms:
...and virtually any platform where you manage your ads, emails, and website content!
Regular Launch Price (May 1, 2025)
$1,999
š„ Special Pre-Launch Price š„
$999
Save $1,000 TodayFull Access Granted May 1, 2025
Our 30-Day 'Implement & See Results' Guarantee
We stand firmly behind this system. Enroll today, go through the modules, and actively implement the Elevate Framework using the AI Prompt Playbook as directed. If you follow the system and honestly don't see a significant improvement in your marketing workflow efficiency and the quality of your AI-generated outputs within 30 days, simply email our support team. We'll process a full, prompt refund of your investment. No hoops, no hassle. Your success is the goal.
Only 25 Pre-Launch Spots Remaining!
Price increases to $1,999 on
April 30, 2025
Launch Access May 1, 2025 | Secure Checkout | 30-Day Money-Back Guarantee
Lock In Your Pre-Launch Price
Price increases after launch on April 11, 2025
Lock in your pre-launch price now and get full access when the course launches
ULTRA-EXCLUSIVE PRE-LAUNCH: Implement the AI Growth System 1:1 Directly with Anthony O'Connell
To get some early feedback and to refine the course I am offering personalized implementation sessions with me. This is your single opportunity before May 2025 to bypass the queue and have the Elevate Framework & AI Prompt Playbook system personally architected and implemented for YOUR business, directly by me.
This level of direct access may never be offered again at any price.
The full "AI Prompt Playbook for Ecom Growth" digital course arrives May 1, 2025, offering a powerful self-paced system.
But for 4 Ecom Leaders ONLY, I'm offering something far more potent.
This is not the digital course. This is a white-glove, personalized implementation program designed for maximum speed and impact.
Work 1:1 via private video coaching sessions to:
Forensically Analyze YOUR Store
Apply Foundation principles with surgical precision to your specific customers, products, market position, and biggest growth bottlenecks.
Custom-Build YOUR Framework Strategy
Map the 9 steps (Hook to Share) directly onto your business objectives for immediate relevance.
Deploy High-Impact AI Prompts TOGETHER
Get personal guidance using the most crucial Playbook prompts to generate initial, high-performance assets tailored for you.
Forge YOUR AI Growth Blueprint
Leave with the core structure already implemented and a clear, actionable roadmap designed by the system's creator.
What You Secure Today for $1,497:
Direct 1:1 Implementation Coaching with Anthony O'Connell
Intensive, personalized video sessions laser-focused on implementing the system in your specific Ecom business.
Guaranteed Lifetime Access to the Digital Course
Full access to all modules, complete prompt library, and future updates (May 1, 2025 launch).
Your Bespoke AI System Blueprint
A documented, personalized strategy and action plan crafted during our sessions.
Unparalleled Early Mover Advantage
Leverage the system's power months before your competitors even know it exists.
EXTREME SCARCITY: ONLY 4 SPOTS. PERIOD.
Let me be blunt: My time for 1:1 work is severely limited. I am making only four (4) of these personalized coaching spots available before the official course launch.
- ā¢This is strictly first-come, first-served.
- ā¢Once these 4 spots are claimed, this specific offer disappears completely and WILL NOT be repeated.
- ā¢This level of direct, personal access to implement the system with me may genuinely never be available again at any price.
Secure this unique, high-touch implementation package for just
Only 4 Spots Worldwide | Offer Vanishes When Full | Includes Lifetime Course Access | Secure Checkout
The Simple Process
- 1.Click above to claim 1 of 4 spots for $1,497
- 2.Receive my personal email within 24-48 hours
- 3.Schedule our bespoke implementation sessions
- 4.Get full course access on May 1, 2025
My Personal Implementation Guarantee
My commitment is to ensure that during our dedicated 1:1 coaching time, we successfully tailor and begin implementing the core pillars of the Elevate Framework & AI Prompt Playbook system specifically for your business. If, by the end of our scheduled sessions, you don't feel we have achieved this foundational implementation together, I will personally work with you to find a solution or offer a full refund.
Frequently Asked Questions
Ready to Transform Your Marketing?
Join the AI marketing revolution and start generating more traffic, conversions, and sales in half the time.
30-Day Money-Back Guarantee
Try the complete system risk-free for 30 days
We stand firmly behind this system. Enroll today, go through the modules, and actively implement the Elevate Framework using the AI Prompt Playbook as directed. If you follow the system and honestly don't see a significant improvement in your marketing workflow efficiency and the quality of your AI-generated outputs within 30 days, simply email our support team. We'll process a full, prompt refund of your investment. No hoops, no hassle. Your success is the goal.
Limited Time: Only 25 Spots Remaining at Launch Price