The ONE AI Playbook for Ecommerce
Stop Guessing, Start Selling: Your Ebook, 100 Prompt System & Community
Master AI for Ecom growth. Transform random AI experiments into predictable profit with our actionable Playbook ā includes strategy Ebook, 100+ field-tested prompts, and expert community support.
Your AI Growth System: Playbook, Ebook, Community
The ONE Playbook is your complete toolkit designed to systematize and accelerate your e-commerce growth using Artificial Intelligence effectively.
Strategy Ebook
Master the "Why"
Comprehensive guide through building the crucial Foundation for AI success. Learn timeless principles to define your irresistible offer.
Deep Customer Avatar understanding
Irresistible Offer crafting framework
Market Positioning clarity
100 Prompt System
Execute & Scale
Get straight to results with our curated system of 100+ field-tested, Ecom-specific prompts designed for rapid implementation.
100+ proven prompts for Ecom growth
Organized by marketing goals
Works with all major AI platforms
Expert Community
Learn & Grow
Join a thriving community of Ecom leaders using AI. Get support, share insights, and stay ahead of the curve.
24/7 peer support & collaboration
Expert insights & best practices
Regular strategy updates
The Power of System + Support
The ONE Playbook combines strategic knowledge, proven prompts, and community support to create a complete solution for achieving predictable, scalable e-commerce growth with AI.
Foundation First
Build your strategic bedrock
Rapid Execution
Implement with proven prompts
Ongoing Growth
Learn from the community
The Elevate Ecommerce Framework is a strategic, step-by-step blueprint designed to systematize and accelerate your e-commerce growth by leveraging the power of Artificial Intelligence.
The framework begins with a crucial Foundation stage, focused on deeply understanding your Company Context (offer, brand voice), your Market Landscape and ideal Customer. From this strong base, it systematically guides customers through an upward spiral of engagement - first Attracting them through AI-powered personalized outreach and content, then Converting them with data-driven optimization and automated sales processes, and finally helping them Grow into loyal advocates.
As customers reach the Share stage at the summit, they naturally become ambassadors who introduce new prospects into the journey, creating a self-reinforcing cycle. Unlike traditional marketing funnels that simply move customers down a linear path, this next-generation framework creates an elevating spiral where each customer's journey strengthens the entire ecosystem, while the AI Prompt Playbook For Ecommerce delivers the high-speed engine for predictable, scalable e-commerce growth.
How the ONE Playbook Works
Your Simplified Path to AI-Powered Ecom Growth
Establish Your Foundation
Build the essential strategic bedrock using the Ebook & worksheets to define your Company Context, Market Awareness, and Ideal Customer Avatar. This rich data fuels the prompt system.
Focus Areas:
- Unique Offers
- Brand Voice
- Customer Pains/Desires
Choose Your Play & Prompts
Navigate the 100 Prompt System, organized by key marketing objectives. Find the specific prompts designed for your task (writing ads, emails, product descriptions, etc.).
Focus Areas:
- Select marketing goal
- Choose relevant prompts
- Customize with your data
Execute, Learn & Grow
Generate assets with AI, implement your strategy, and improve with community support. Get feedback, share insights, and stay updated with the latest AI marketing trends.
Focus Areas:
- Generate content
- Get community feedback
- Optimize & scale
Join successful store owners using our proven system
Powered by The Elevate Ecommerce Framework & AI Playbook
This Course Isn't Just About AI Prompts ā It's About Systematically Implementing Them Within a Proven Growth Framework
Increase
Profits
Through systematic sales optimization
SELL, NURTURE, & UPSELLSales
Using AI-powered conversion copy
SELL, ENGAGE, & NURTURELead Quality
With refined targeting and qualification
HOOK, GIFT, & IDENTIFYAverage Order Value
Strategic upsell timing and offers
UPSELLConversion Rates
Optimized across entire funnel
HOOK, GIFT, SELLCustomer Lifetime Value
Full framework implementation
NURTURE, UPSELL, UNDERSTANDEmail Performance
AI-crafted sequences and content
NURTURECustomer Engagement
Personalized content and support
ENGAGE, UNDERSTANDDecrease
Customer Acquisition Costs
Higher conversion efficiency
HOOK, GIFT, & SELLCost Per Lead
Optimized lead generation
GIFT & NURTUREUnqualified Leads
Precise targeting with Foundation
HOOK & IDENTIFYTime To Sale
Automated nurture sequences
NURTURECart Abandonment
Timely recovery sequences
ENGAGE & NURTUREResponse Times
AI-powered automation
ENGAGEManual Work Hours
Framework + AI efficiency
ALL STEPSMarketing Waste
Better performing content
ALL STEPSSarah K.
Ecommerce Store OwnerBefore: Wasting 15+ hours weekly tweaking AI prompts. Generated content was hit-or-miss, rarely matching our brand voice.
After: Cut AI workflow time by 73%. Now consistently producing on-brand content that converts at 2.8X our previous rate.
Meet Your Teacher
Hi. I'm Anthony O'Connell. I am founder of ONE and author of ONE AI Playbook.

I will teach you how to use a simple, neat, visual system to sell more products using AI. Here's a few highlights of my career...
- In 1994, I built a prototype mobile office (a laptop computer in a briefcase with a mobile phone and a printer) with my friend.
- The CEO of Ireland On Line, Ireland's first ISP came to my home and installed the internet.
- I built websites before there was CSS and Javascript, when forms were processed using Perl scripts written by a 15 year old.
- I setup Indigo, Ireland's first internet marketing agency (not Indigo Ireland's 2nd ISP who came after).
- I setup Ogilvy Interactive Research, Ireland's first Internet research company.
- I began working remotely from an island in Thailand in 1998 and travelled the world for 10 years.
- I developed the strategy to setup and market EuroMBA, Europe's first online MBA program for a consortium of universities that included EADA Business School Barcelona (Spain), SMURFIT Business School (University College Dublin, Ireland), Frankfurt School of Finance & Management (Germany), ESCP Business School (France) and University of Strathclyde Business School (Scotland, UK).
- I used the Internet before SSL and bought Netscape Commerce Server - the web's first server with the security needed to accept credit cards.
- I was acceppted into Instagram's Early Access Program for Chat.
- I was given early access to GPT 3 and used it to write content and books.
- In 2023 I guessed that AI was going to write code better than humans, so studied engineering, and a year later, when Claude Sonnet 3.5 was released, I started to write code using chat and my voice.
In 2009 I was asked to join the Education and Business Advisory Boards of the Lifeboat Foundation, a nonprofit nongovernmental organization. The Lifeboat Foundation is dedicated to ensuring that humanity safely adopts increasingly powerful technologies, including genetics/biotechnology, nanotechnology, and robotics/AI. I was really honoured to join other board members including inventor/futurist Ray Kurzweil, Director of Engineering at Google; Alex Wolszczan, discoverer of the first planets ever found outside our solar system; Ian Foster, "father of grid computing," Frank Wilczek, winner of the 2004 Nobel Prize in Physics; and Sir Clive W.J. Granger, winner of the 2003 Nobel Prize in Economics.
I have specialised in Internet strategy, marketing, ecommerce and education for the last 30 years. I built and managed and market ecommerce websites for companies like Gemcal (Thailand) Wonderfully Diamonds (UK), Mid-century Online (UK) and The Vintage Hub (Ireland).
I worked as an internet strategist for the EuroMBA Consortium, EADA Business School (Spain), and TEFL (Ireland). I worked as a curriculum designer and teacher of animation at Saint Gabriel's College (Thailand). I set up & managed marketing & research companies for Ogilvy (Ireland) and iMarketing.com (Australia). I developed strategies for companies in a diverse range of industries from smart drugs e.g. Prymd Labs (US) to consumer products e.g. Unilever (US), to media e.g. The Government of Thailand.
My career has brought me to the intersection of marketing, education, crypto and AI. I lead the research and development of ONE's strategy, design, website, engineering, AI, marketing and education. My passion is for teaching - both kids and executives. My goal is to help you sell products, services and ideas with AI.
Master The ELEVATE Framework
A systematic approach to transform your ecommerce growth through AI-powered automation
FOUNDATION ā Building Your Growth Bedrock
Establish deep strategic clarity before action
Overview
Stop guessing, start knowing. Build the essential foundation for AI-powered success.
Key Features
- Ideal Customer Avatar Deep Dive
- Company Context Definition
- Market Awareness Integration
What You'll Learn
Implementation Steps
In this crucial foundational module, you'll forge the essential bedrock for all future success.
We guide you to deeply understand your Ideal Customer Avatar ('Sam Store'), Company Context, and Market Awareness.
Your comprehensive Customer & Company Blueprint, ready to inform hyper-effective AI generation
HOOK ā Capturing Attention & Defining Your Angle
Stop the scroll and spark immediate interest
Overview
Command attention in crowded feeds with irresistible hooks
Key Features
- Hook Generation System
- Channel Selection Strategy
- Creative Development Process
What You'll Learn
Implementation Steps
Transform your Foundation insights into irresistible Hooks using targeted AI prompts.
Generate powerful headlines, compelling ad openers, and unique messaging angles that resonate deeply.
A validated set of high-impact hooks and attention-grabbing ad creative
GIFT ā Delivering Instant Value
Convert attention into genuine interest
Overview
Create high-value lead magnets that actually convert
Key Features
- Lead Magnet Creation
- Landing Page Optimization
- Promotional Strategy
What You'll Learn
Implementation Steps
Use AI prompts to rapidly brainstorm, outline, and draft content for high-value Lead Magnets.
Craft compelling landing pages and promotional messages.
Ready-to-deploy lead magnet and landing page copy
IDENTIFY ā Capturing Future Customers
Convert interested prospects into leads
Overview
Master the art of the low-friction ask
Key Features
- Form Optimization
- Welcome Sequence Design
- Lead Tagging System
What You'll Learn
Implementation Steps
Use AI-assisted copy prompts to optimize opt-in forms and messaging.
Set up basic tagging and welcome emails for smooth lead flow.
Optimized lead capture process and initial prospect list
ENGAGE ā Activating Leads Instantly
Build immediate rapport post-identification
Overview
Capitalize on peak interest immediately
Key Features
- Instant Response System
- Chatbot Integration
- Follow-up Strategy
What You'll Learn
Implementation Steps
Implement immediate engagement strategies right after opt-in.
Use AI for impactful welcome messages and follow-up sequences.
Automated engagement assets and qualification insights
SELL ā Engineering Conversions
Maximize purchase conversions
Overview
Transform product pages into conversion engines
Key Features
- Sales Copy Generation
- Objection Handling
- Checkout Optimization
What You'll Learn
Implementation Steps
Leverage AI prompts to craft persuasive sales copy, handle objections, and optimize CTAs.
Learn to streamline checkout flow and build trust.
High-converting sales page copy and optimized checkout
NURTURE ā Converting the Not Ready
Build trust over time
Overview
Master the art of follow-up
Key Features
- Email Sequence Design
- Retargeting Strategy
- Content Planning
What You'll Learn
Implementation Steps
Use AI-powered nurturing to draft value-driven email sequences.
Create retargeting campaigns that convert prospects over time.
Automated nurture sequences and retargeting copy
UPSELL ā Maximizing Customer Value
Increase Average Order Value instantly
Overview
Boost profitability with smart offers
Key Features
- Upsell Strategy
- Timing Optimization
- Value Maximization
What You'll Learn
Implementation Steps
Use AI prompts to create compelling post-purchase upsell and cross-sell offers.
Learn optimal timing and presentation for maximum impact.
High-converting upsell offers and promotional copy
UNDERSTAND ā Driving Customer Success
Maximize loyalty through insight
Overview
Turn buyers into loyal fans
Key Features
- Onboarding Flow Design
- Feedback Analysis
- Retention Strategy
What You'll Learn
Implementation Steps
Craft exceptional customer onboarding sequences.
Analyze feedback for continuous improvement and proactive communication.
Effective onboarding system and insight strategy
SHARE ā Growing Through Advocacy
Leverage social proof for growth
Overview
Transform customers into advocates
Key Features
- Review Generation
- Social Proof Creation
- Referral System
What You'll Learn
Implementation Steps
Use AI to streamline review collection and turn feedback into compelling social proof.
Build systematic referral programs.
Review templates and referral campaign assets
Lock In Your Spot at the Special Pre-Launch Price
Save $1,000 by securing your access today. Get the complete system when it launches May 1, 2025.
Here's Everything You Get Access To on May 1, 2025:
The Complete Elevate Framework Course (10 Modules) ($1,999)
Master the strategic 9-step system (Find to Share) for systematic Ecom growth. Step-by-step video training and implementation guidance.
The AI Prompt Playbook For Ecommerce Library (200+ Tested Prompts) ($999)
Your copy-paste library of field-tested prompts for ChatGPT, Claude & Gemini, specifically engineered for each step of The Elevate Ecommerce Framework.
Lifetime Access & FREE Updates ($1,499)
The world of AI and Ecom changes fast. Get lifetime access to all future course updates, new prompts, and framework refinements.
Works With All Major Ecom Platforms:
...and virtually any platform where you manage your ads, emails, and website content!
Regular Launch Price (May 1, 2025)
$1,999
š„ Special Pre-Launch Price š„
$999
Save $1,000 TodayOur 30-Day 'Implement & See Results' Guarantee
We stand firmly behind this system. Enroll today, go through the modules, and actively implement The Elevate Ecommerce Framework using the AI Prompt Playbook For Ecommerce as directed. If you follow the system and honestly don't see a significant improvement in your marketing workflow efficiency and the quality of your AI-generated outputs within 30 days, simply email our support team. We'll process a full, prompt refund of your investment. No hoops, no hassle. Your success is the goal.
Only 25 Pre-Launch Spots Remaining!
Price increases to $1,999 on
May 1, 2025
Launch Access May 1, 2025 | Secure Checkout | 30-Day Money-Back Guarantee
Frequently Asked Questions
30-Day Money-Back Guarantee
Try the complete system risk-free for 30 days
We stand firmly behind this system. Enroll today, go through the modules, and actively implement The Elevate Ecommerce Framework using the AI Prompt Playbook For Ecommerce as directed. If you follow the system and honestly don't see a significant improvement in your marketing workflow efficiency and the quality of your AI-generated outputs within 30 days, simply email our support team. We'll process a full, prompt refund of your investment. No hoops, no hassle. Your success is the goal.
Limited Time: Only 25 Spots Remaining at Launch Price