Gift: ONE's own run

The decision

The gift is the free key, and everything it makes: wallets, payment links, sign-in, sealed messages. It is a permanent free product, not a trial and not a PDF. It comes after the benefit. The hook sells being paid. The page then says: to be paid you need a key, press this. Only at the end do we say, "Everything you just did was free." That is beat 8 of the VSL, and the order matters. Said first, "free" is a coupon. Said last, it is a reveal.

The lesson offers three shapes: free tier, tool, artefact. ONE is a free tier, and passes the lesson's three tests. It is self-serve, so nobody needs a call. Value shows before any data is loaded. And time to value is one sitting; we do not print a number of seconds until it is timed.

One honest difference. The lesson wants a ceiling that pushes people to upgrade. ONE has none, on purpose. text/one.md says nothing in the free offer is held back to sell Sold. Sold is a different product, a course, not the next tier of the key. So the gift is not a funnel lever. It earns trust, and the bridge to Sold is education.

What we built

The gift, in one line. One key you own, made on your device and shared with nobody. It makes your wallets, signs you in and opens your payment links.

What we do not give. There is no free test USDC to claim. The faucet gives Sui testnet coins to an agent's own address, once per address per 24 hours, and the home page keeps it in the agent lane. The test sale on the page is paying your own link with Stripe's test card. Free USDC sends wait on ONE's gas wallet holding real SUI. Until then we do not offer them. VERIFY the day that changes.

Landing page copy (/get-key; the same words open beat 8 on the home page)

Headline: "To be paid, you need a key. Here it is."
Sub: "Press Generate. Your machine makes the key. We never see it. It makes your wallets and signs you in."
Benefit 1, a real key, not a demo: "The same key your agent holds. It signs you in, makes your wallets and opens your payment links."
Benefit 2, no email, no card, no clock: "Nothing to sign up for. Nothing to cancel. Nothing counting down."
Benefit 3, nobody holds it but you: "Delete us tomorrow. Your key, your wallets and the money you were sent still work."
Button: "Get my key"
Agent line: npx oneie key new
Strip under the button: "Test mode. Test card or Sui testnet. No real money moves."
Reveal, below the key: "Everything you just did was free. The key. The wallets. The links. All yours." (live in HOME_GIFT.lead)

Headline variants

A (emotion): "To be paid, you need a key. Here it is." Score 8.3
B (logic): "One key you own. It makes your wallets and signs you in." Score 7.5

Cut: "One key you own. Free USDC, final in under a second." Free sends wait on the gas wallet, and a testnet send measured 0.93 to 1.34 seconds.

Gating. None. No email, no card, no phone. The key is made in the browser and the Network panel stays empty. This is the lesson's "ungate the first output" taken all the way. Any field would defeat "shared with nobody".

Delivery message. The key is delivered on the page and in the terminal, not by email. We have no address to send to, and we never hold the key. The page says, in order, each line live in home-copy.ts:

That's a key. Your machine made it just now. I didn't see it. Nobody did.

It is you now. Sign in with it. No password. No email.

It has already made your wallets.

Write down the twenty-four words. Lose everything else and the paper brings it all back.

Delete us tomorrow. It still works.

npx oneie prints: "Your key is made. It is in this folder. Nobody else has it."

Then the next step, for the agent: "Now give your agent a key of its own. One line: npx oneie. Most agents can only talk. Yours can be paid. It has a limit. Only you can raise it."

The bridge to Sold. One line, after the gift is received, never before:

One thing costs money. Sold is a course where people and agents learn to sell together. A hundred dollars, once, with a month of the community.

Button: "See Sold". VERIFY before it runs: whether a purchase completes (see Still open).

Who the gift qualifies. The lesson warns of a gift that attracts people who never buy. Ours is filtered by the hook: someone who presses Generate wanted to be paid. A person who only wants a free wallet is welcome, and costs us nothing.

Receipts

https://one.ie/get-key, /sold, /learn/saas and /llms.txt returned 200 (curl -I, 2026-11-12).
https://one.ie/learn/saas/one/gift and /hook both returned 404 on 2026-11-12. The records are files until loaded into the editor.
The delivery lines above are the strings in one.ie/web/src/lib/home/home-copy.ts (KEY_MADE, SIGN, READY, PAPER, HOME_GIFT).
/sold shows "Enrol for $100" on 2026-11-12. The same page also carries an "Enrolment opens soon" string. We have not read which one a visitor sees.
pay.one.ie/status: ok, network testnet (2026-11-12). oneie 5.7.5 is on npm.
The key makes 0 network requests when pressed (text/one.md truth table; not re-walked today).

Still open

Test USDC: not given. VERIFY with Tony whether "free test USDC" should become a real faucet, or stay out of the copy.
Free USDC sends wait on real SUI in the gas wallet. The promise is 1,000 sends per wallet, then the wallet pays its own (text/one.md; not running).
Card fee: text/one.md says 2% by default in one place and 0 (migration 0377) in another. We say "free" of the key and links only. VERIFY production. Tony says "0% fees"; we never print it.
No lead capture. We cannot follow up with someone who made a key, because we hold no address. A follow-up needs an opt-in that is separate from the key. That is Stage 3's problem, and the way to solve it must not touch the key.
Time to value is untimed. No "in seconds" until a clocked run: key, wallet, link, first payment.
Sold: text/one.md says draft and cannot be bought; memory says live since 2026-11-09. VERIFY one real enrolment before the bridge line runs. The $100 a month price needs the same check.
Sign-in by key is on the page but not re-walked today (VSL truth table). VERIFY before "No password. No email" prints in an ad.
No download, activation or conversion numbers exist. Everything here is a plan.

Do it yourself