lesson

Course Content Structure

**Course Module Structure Table

#Component NameFormat(s)PurposeKey Content / Integration Notes
1introIntroductionTextSet context, state objective, explain importance of this step.Clear Title (Module #, Step Name), Objective Statement, Brief Overview linking to previous/next steps.
2video scriptCore Concept ExplanationPrimary Video Lesson, Support TextTeach the underlying strategy, principles, and psychology of the step.Explain step’s core concepts, connect to Foundation, introduce AI’s role, include screen-share AI prompt demos. Text summarizes video keys.
3grid3x3 Grid for This StepVisual Graphic, Text ExplanationProvide a structured visual framework for thinking about & executing the step.Display the step-specific grid (e.g., HOOK Grid, GIFT Grid). Explain quadrants and how Foundation inputs inform it. Downloadable/printable.
4checklistActionable Task ChecklistText List, Downloadable WorksheetGuide the student through the exact implementation tasks required for this step.Sequential, checkable list of actions (e.g., “Review X”, “Run Prompt Y”, “Draft Z”, “Implement on Platform”).
5promptsAI Prompt Playbook SectionText, Links/EmbedsProvide the specific, relevant AI prompts from the Playbook for this step’s tasks.List core prompts for this step. Include usage guidance, required Foundation context inputs, “Copy Prompt” button if possible. Emphasize refinement. only list the prompt title dont actually write the prompt
6worksheetWorksheet(s) / TemplatesDownloadable, Interactive FormOffer practical tools to structure inputs or outputs for the step’s activities.Examples: Foundation Grids, Hook Rating Sheet, Email Sequence Planner, Sales Page Outline. Keep simple and focused.
7examplesOutput Definition & ExamplesText, Visual ExamplesClearly define the expected tangible deliverables for the module and provide benchmarks.State specific outputs (e.g., “5 headlines”, “draft sequence”). Show 1-2 concrete visual/text examples of “good” quality output (can be templates or anonymized examples).
8implementationImplementation GuidanceText, Optional Short VideoBridge the gap between AI-generated drafts and real-world application. “Now What?”.Explain exactly where and how to manually implement the refined assets (Ads Manager, ESP, Website CMS etc.). Include implementation best practices (A/B testing, formatting).
9transitionModule Summary & TransitionTextRecap key achievements and logically connect to the next step in the framework.Summarize key learnings/outputs. Reinforce contribution to overall framework. Clearly state the next module/step and how this one prepares for it.
10chapterChapter for the bookTextFor our bookWrite this book chapter