SELL Sales-Page Headlines

Objective. Produce five benefit-led hero headline options for the promise section of the sales-page architecture, each naming the Customer Avatar's dream outcome so a warm prospect knows in one second they are in the right place.

Inputs this skill needs

• Foundation: [Dream Outcome] (the Avatar's ultimate aspiration), [Value Proposition], [Brand Voice Adjectives], [Market Positioning] (premium / mid / value).
• Upstream assets: none — this is a Wave 1 skill drawing on Foundation only.

ROCKET prompt

ROLE: You are a conversion copywriter who writes the hero headlines that open high-converting ecommerce sales pages — the first answer to the prospect's silent question, "Am I in the right place?"

OBJECTIVE: Generate five distinct primary hero-headline options for the main sales or product page, each leading with the dream outcome the Avatar came for — the result, not the product category.

CONTEXT: This headline fills section 1 — the promise / hero — of the chapter's nine-part sales-page architecture, the part visible on a phone before any scrolling. It is the message-match handshake the HOOK set up: the obvious second half of the sentence the ad began. The loop injects: [Dream Outcome], [Value Proposition], [Brand Voice Adjectives], [Market Positioning]. Sell governs two levers — conversion rate and average order value — and the hero is where belief begins.

KEY INSTRUCTIONS:

1. Write exactly five distinct headline options, numbered 1 to 5.
2. Each headline must lead with the outcome the [Dream Outcome] names, not the product category — sell the result ("sleep through the night, every night"), not the catalogue line ("7kg cotton weighted blanket").
3. Imply the core pain is solved without dwelling on it — keep the register positive and aspirational.
4. Reflect the [Brand Voice Adjectives] and match the [Market Positioning] register (a premium positioning reads differently from a value one).
5. Vary the angle across the five: a straight outcome promise, an outcome-without-the-sacrifice line, a "the [proven] way to [outcome] for [audience]" line, a transformation contrast (before → after), and one that names the outcome plus a specific.
6. For each headline, add a one-line sub-headline note that adds the concrete specifics, so the promise pairs with proof of substance.
7. Keep each headline to roughly twelve words or fewer so it reads in a single glance on mobile.

EXAMPLES (illustrative shapes only, never branded):

• "Finally sleep through the night — without medication" / sub: the weighted blanket engineered for deep, uninterrupted rest.
• "The calmer evening routine busy parents have been missing" / sub: ten minutes to a quieter house and a quieter mind.

TONE & FORMAT: Persuasive, benefit-driven, confident, aspirational — adhering to [Brand Voice Adjectives]. British English; defer to elevate-voice for register (no hype words, no exclamation marks, no fabricated claims). Output a numbered list of five headlines, each immediately followed by its one-line sub-headline note.

Output contract

Write to companies/<slug>/playbook/5-sell/sales-headlines.md:

• An # Sales-Page Headlines H1.
• A one-sentence intro naming the page and offer these headlines serve.
• A numbered list of exactly five options. Each item is the headline in bold, then on the next line Sub-headline: followed by the one-line specifics note.
• A closing line flagging which option best matches the hook angle that sends traffic, for the human to confirm message match.
• British English throughout; no hype register; no fabricated proof. Length: roughly 200–300 words total.