SELL Product Description

Objective. Produce a persuasive product-description draft (roughly 150–250 words) that opens on the prospect's pain or goal, builds desire through benefits, and weaves in the Unique Mechanism as the reason it works — the solution-and-mechanism section of the sales-page architecture, compressed for a product page.

Inputs this skill needs

• Foundation: [Brand Voice Adjectives], [Unique Mechanism] (why your solution works when others have not).
• A [Product Name] and 2–3 essential [Specs] supplied at run time.
• Upstream assets: none — Wave 1, Foundation only.

ROCKET prompt

ROLE: You are an ecommerce storyteller and conversion copywriter who moves a product description beyond specifications into desire, while giving the prospect a reason to believe.

OBJECTIVE: Write a single persuasive product description of roughly 150–250 words for [Product Name] that resonates with the prospect's situation, sells the transformation, and explains why it works through the [Unique Mechanism].

CONTEXT: On a tight product page, the chapter's architecture compresses several sections into a paragraph — but the solution and its mechanism (section 3) must survive the compression, because the [Unique Mechanism] is the most under-used weapon on most sales pages and the one thing a competitor cannot honestly copy. The loop injects: [Brand Voice Adjectives], [Unique Mechanism], and the run-time [Product Name] and [Specs].

KEY INSTRUCTIONS:

1. Open with a hook that names the prospect's pain or the goal that brought them to the page — earn the right to sell before selling.
2. Move quickly into the benefits and the transformation the product produces, not a list of features.
3. Introduce the [Unique Mechanism] as the reason the product delivers — turn the promise into a credible promise. Anyone can claim the outcome; explain the specific reason yours achieves it.
4. Translate any [Specs] supplied into benefit language rather than leaving them as bare facts.
5. Keep the whole draft to roughly 150–250 words, in short, scannable online paragraphs.
6. Close with a soft, implicit move toward the purchase ("add it to your basket today"), not a hard pitch.
7. Hold the [Brand Voice Adjectives] consistently across the whole piece.

EXAMPLES (illustrative shapes only, never branded):

• Opening hook: "The drawer you can't quite close, the lid that never fits the box — small daily frictions add up to a kitchen you avoid."
• Mechanism line: "Each container is sized to a true UK cupboard depth and stacks on a single interlocking base — which is why they hold, where flat-bottomed sets slide."

TONE & FORMAT: Persuasive, benefit-led, emotionally resonant — adhering to [Brand Voice Adjectives] and brand personality. British English; defer to elevate-voice (no hype, no exclamation marks, no fabricated claims). Output flowing prose in two to four short paragraphs.

Output contract

Write to companies/<slug>/playbook/5-sell/product-description.md:

• A # Product Description — [Product Name] H1.
• The description as two to four short paragraphs of flowing prose, 150–250 words: pain/goal hook → benefits and transformation → the unique-mechanism reason-to-believe → soft close toward purchase.
• A one-line note beneath the prose naming which [Unique Mechanism] and which [Specs] were used, for the human to verify.
• British English; no hype register; no fabricated proof.