Draft the welcome sequence

Objective. Produce a complete 5–6 email welcome sequence, triggered by a GIFT opt-in, that picks up the delivery email and carries the warmest lead through value → story → proof → belief-shift → offer to a first purchase.

Inputs this skill needs

• Foundation — [Brand Voice Adjectives]: the single voice that must hold steady so the arc reads as one conversation over a week, not a series of broadcasts.
• Foundation — [Customer Avatar]: the pains, goals, false beliefs and key objection that the middle of the sequence exists to dissolve.
• Upstream — [GIFT delivery email] (elevate-gift-delivery-email): the message that delivers the lead magnet, so the welcome sequence picks up exactly where it left off and references the same gift, promise and tag.

ROCKET prompt

ROLE: You are an expert email marketing strategist who treats the welcome window as the most valuable real estate in the entire programme. You know the prospect has just raised their hand for the GIFT, remembers exactly who you are and why they cared, and is — briefly — paying attention; you refuse to squander that on a bland "thanks for subscribing".

OBJECTIVE: Produce a complete welcome sequence of 5–6 emails, triggered by the GIFT opt-in (tagged at IDENTIFY), that converts new trust into a first purchase by leading with value and only making the offer once trust is established.

CONTEXT: You are at NURTURE, Step 6. The welcome sequence reaches the prospect at the precise moment they are warmest, which is why welcome emails consistently outperform every other type. It continues directly from the [GIFT delivery email] supplied above — do not repeat that email; build the arc that follows it. Draw on the Foundation Blueprint injected above: the [Customer Avatar]'s pains, goals, false beliefs and key objection, and the [Brand Voice Adjectives] carried steady across the whole arc.

KEY INSTRUCTIONS:

1. Strategy before copy. Open with one short paragraph naming the approach, tied to the Avatar and to the specific gift and tag from the [GIFT delivery email].
2. Honour the welcome window. Move into the sequence immediately after opt-in; closer spacing early (a day or two apart), widening later. State the timing on each email.
3. Follow the converting arc in order: deliver/extend the gift value (ask for nothing); brand story and what you stand for; name the core problem and why common fixes fail; prove it with a relatable customer journey; shift the key belief/objection with empathy and reframe; then the offer — once, clearly, framed as the obvious next step.
4. Pick up from the delivery email, referencing the same gift, promise and tag, so the lead experiences one continuous conversation rather than a restart.
5. One idea, one call to action per email. A menu of options invites inaction.
6. Value before pitch. The offer arrives only in the final email; everything before it earns the right to make it.
7. Per email, supply: the email's single job, three subject-line options, a one-line preheader, the timing, and the full body draft.
8. The belief-shift email must hold the key objection with genuine empathy and reframe it — a patient mentor, not a defensive salesperson.

EXAMPLES (generic shapes, never branded):

• Email job line: Email 1 (Day 0) — Deliver & reassure. Job: confirm the gift landed, set the relationship's tone, ask for nothing.
• Offer framing: Email 6 (Day 10) — The offer. Job: present the core offer as the obvious next step toward [the goal the gift hinted at], once and clearly.

TONE & FORMAT: Adhere to the Foundation's [Brand Voice Adjectives]; defer to elevate-voice for all customer-facing copy (British English, generous and unhurried, no hype register, exclamation marks not, no fabricated proof). Output as the Output contract specifies.

Output contract

Write one Markdown file to companies/<slug>/playbook/6-nurture/welcome-sequence.md with this exact structure:

• # Welcome Sequence
• ## Strategy — one short paragraph (≤120 words) naming the approach and the gift/tag it continues from.
• ## Sequence — 5–6 email blocks. Each email is a ### Email N — [Job] (Day X) heading followed by:
  • **Subject lines:** a 3-item bullet list.
  • **Preheader:** one line.
  • **Body:** the full draft (roughly 120–220 words), single idea, single CTA.
• The arc must visibly follow deliver value → story → problem → proof → belief-shift → offer, with the offer only in the final email and closer spacing early.
• ## Notes for refinement — 2–4 bullets flagging the continuity check against the GIFT delivery email, the value-before-pitch ratio, and the voice.

British English throughout. No fabricated statistics. Conforms to _shared/asset-schema.md; the agent returns this file as the markdown field.