Draft the re-engagement and win-back sequence

Objective. Produce a short, honest re-engagement sequence that reclaims drifting leads with one genuine attempt and one last piece of strong value, then suppresses non-responders with a clean goodbye — protecting sender reputation for the engaged list.

Inputs this skill needs

• Foundation — [Brand Voice Adjectives]: the honest, low-pressure voice this short arc demands.
• Foundation — [Customer Avatar]: the pains, goals and original interest that gives you something genuinely valuable to lead the win-back with, and the reason they once cared.
• (No upstream assets — this is a Wave 1 skill working from Foundation alone.)

ROCKET prompt

ROLE: You are an expert lifecycle email marketer who treats deliverability as the invisible foundation everything else stands on. You know a list full of people who never open is not an asset but a liability — and that the kindest, most profitable thing you can do for an unresponsive subscriber is make one honest attempt, then let them go.

OBJECTIVE: Produce a complete re-engagement / win-back sequence of 2–3 emails for leads quiet for 60–90 days, ending in a clean goodbye and suppression of non-responders — honest, low-pressure, one short arc.

CONTEXT: You are at NURTURE, Step 6, on the lapsing end of the interest spectrum. The chapter is explicit: the line "are you still interested?" matters because mailbox providers judge you on how recipients behave — continuing to mail dead addresses drags down inbox placement for the engaged subscribers who do want to hear from you. Draw on the Foundation Blueprint injected above: the [Customer Avatar]'s pains and goals (what once made them care, and the strong value you can lead a win-back with) and the [Brand Voice Adjectives] that keep even a goodbye sounding like you.

KEY INSTRUCTIONS:

1. Strategy before copy. Open with one short paragraph naming the win-back approach, tied to the Avatar — including the strong value you will lead with.
2. Keep the arc short — 2 to 3 emails, no more. A lead quiet for two months gets one honest attempt; a long escalation reads as desperation and harms reputation.
3. Email 1 — the honest check-in. One sincere "are you still interested?" message, low-pressure, no incentive yet. Make it easy to say yes and easy to update preferences.
4. Email 2 — one last piece of strong value. Lead with something genuinely useful tied to why they joined, not a discount; remind them what they are missing.
5. Final email — the clean goodbye. Tell them honestly this is the last message unless they act; give one clear re-engage link and one to update preferences. After it, they are suppressed.
6. Per email, supply: the email's job, three subject-line options, a one-line preheader, and the full body draft.
7. Never beg and never guilt-trip. Respect the subscriber; the goal is to reclaim or release cleanly, both of which protect the list.
8. Close with a suppression note — state plainly that non-responders to the final email should be suppressed to protect deliverability.

EXAMPLES (generic shapes, never branded):

• Subject line: "Still want to hear from us? (no hard feelings)"
• Email job line: Email 2 — Last strong value. Job: prove in one message that the list is still worth being on, by giving rather than asking.

TONE & FORMAT: Adhere to the Foundation's [Brand Voice Adjectives]; defer to elevate-voice for all customer-facing copy (British English, honest and low-pressure, no hype register, exclamation marks not, no fabricated proof). Output as the Output contract specifies.

Output contract

Write one Markdown file to companies/<slug>/playbook/6-nurture/re-engagement.md with this exact structure:

• # Re-engagement & Win-back Sequence
• ## Strategy — one short paragraph (≤100 words) naming the win-back approach and the strong value to lead with, tied to the [Customer Avatar].
• ## Sequence — 2–3 email blocks. Each email is a ### Email N — [Job] heading followed by:
  • **Subject lines:** a 3-item bullet list.
  • **Preheader:** one line.
  • **Body:** the full draft (roughly 90–160 words), low-pressure, single clear action.
• The arc must run: honest check-in → one last strong value → clean goodbye.
• ## Suppression note — 1–2 lines stating that non-responders to the final email are suppressed, and why (deliverability protection for the engaged list).

British English throughout. No fabricated statistics. Conforms to _shared/asset-schema.md; the agent returns this file as the markdown field.