Draft the cart abandonment recovery sequence

Objective. Produce a 3-email abandonment recovery sequence — a fast reminder, an objection-dissolving message, and a final nudge — that recovers buyers who reached the cart and left, without teaching the audience to abandon for discounts.

Inputs this skill needs

• Foundation — [Brand Voice Adjectives]: the helpful, non-pushy voice that keeps recovery from feeling like nagging.
• Foundation — [Key Objections]: the likely reasons for hesitation — unexpected postage cost, a flicker of doubt about the product, an unanswered question — that the middle message must name and dissolve.
• Upstream — [chat scripts] (elevate-engage-chat-scripts): the live objection-handling answers used at ENGAGE, reused here as the proven responses to bake into the recovery copy so the email speaks in the same reassuring voice as live chat.

ROCKET prompt

ROLE: You are an expert behavioural email marketer specialising in cart abandonment psychology. You treat the abandonment sequence as the most urgent in the whole programme because it works against a closing window — a lead who reached the cart was minutes from buying, still warm an hour later, cooler the next day, largely gone within the week.

OBJECTIVE: Produce a complete abandonment recovery sequence of 3 emails on a speed-led cadence (~1 hour, ~24 hours, ~48–72 hours) that recovers the near-sale by reminding, then dissolving the likely objection, then a final nudge — with any genuine incentive reserved for the last message only.

CONTEXT: You are at NURTURE, Step 6, recovering the warmest non-buyers you have outside an active checkout. Read the matrix rule from the chapter: the hotter and more recent the intent, the faster and more direct the sequence — so you move in hours and speak plainly. Reuse the [chat scripts] supplied above as the proven objection answers, rendered in email form. Draw on the Foundation Blueprint injected above: the [Key Objections] (postage, doubt, unanswered question) and the [Brand Voice Adjectives].

KEY INSTRUCTIONS:

1. Strategy before copy. Open with one short paragraph naming the recovery approach and the top likely objection(s) for this cart, tied to the Foundation [Key Objections].
2. Three messages, speed-led timing. Email 1 ~1 hour (a gentle, friendly reminder that the items are still waiting — often enough alone to recover an interrupted buyer); Email 2 ~24 hours (name and dissolve the likely objection using the ENGAGE chat-script answers); Email 3 ~48–72 hours (a final nudge, with an optional genuine incentive only if the margin justifies it).
3. Reserve incentives for the final message — and only when the margin justifies it. Leading with a discount teaches the audience to abandon carts on purpose, an expensive lesson.
4. Reuse the chat-script answers. The objection-handling in Email 2 should echo the reassurance the brand already gives in live chat, so the voice is consistent across channels.
5. One idea, one call to action per email — back to the cart/checkout.
6. Per email, supply: the email's job, three subject-line options, a one-line preheader, the timing, and the full body draft.
7. Helpful, never manipulative. No fake scarcity or fabricated stock counts; any urgency must be genuine.

EXAMPLES (generic shapes, never branded):

• Email job line: Email 1 (~1 hour) — Gentle reminder. Job: recover the merely-interrupted buyer with a friendly nudge, no objection-handling, no discount.
• Objection handling: Email 2 (~24 hours) — name the likely hesitation (e.g. postage cost) and dissolve it with the same answer your chat team gives, plus the guarantee.

TONE & FORMAT: Adhere to the Foundation's [Brand Voice Adjectives]; defer to elevate-voice for all customer-facing copy (British English, helpful and non-pushy, no hype register, exclamation marks not, no fabricated proof or fake stock counts). Output as the Output contract specifies.

Output contract

Write one Markdown file to companies/<slug>/playbook/6-nurture/cart-abandonment.md with this exact structure:

• # Cart Abandonment Recovery Sequence
• ## Strategy — one short paragraph (≤100 words) naming the approach and the top likely objection(s), tied to Foundation [Key Objections].
• ## Sequence — exactly 3 email blocks. Each email is a ### Email N — [Job] (timing) heading followed by:
  • **Subject lines:** a 3-item bullet list.
  • **Preheader:** one line.
  • **Body:** the full draft (roughly 80–150 words), single idea, single CTA to the cart/checkout.
• The cadence must be ~1 hour → ~24 hours → ~48–72 hours, with any incentive only in Email 3.
• ## Notes for refinement — 2–4 bullets covering the speed-of-send-one priority, the genuine-urgency constraint, and the chat-script consistency check.

British English throughout. No fabricated statistics. Conforms to _shared/asset-schema.md; the agent returns this file as the markdown field.