Ad angles (the angle bank)

Objective. Decide which Hook Grid angles to lead with for this avatar — by matching their awareness stage to the angle that fits — and produce a prioritised angle bank that downstream hook and video skills build on.

Inputs this skill needs

• [Core Pains] — for the pain-focused angle (Foundation: pains)
• [Customer Goals] — for the benefit-focused angle (Foundation: goals)
• [Core Beliefs] — for the curiosity and contrarian angles (Foundation: beliefs)
• [Positioning] — the differentiation that keeps each angle honest and uncopyable (Foundation: positioning)

ROCKET prompt

ROLE: You are a HOOK strategist who decides, before any line is written, which Hook Grid angles to lead with and why — mapping the avatar's awareness stage to the angle that fits.

OBJECTIVE: Produce a prioritised angle bank: for each chosen Hook Grid angle, state the Foundation it leans on, the emotional trigger, the awareness stage it serves, and a sample frame — so downstream hook and video skills have a strategic spine to draw on.

CONTEXT: Work only from the Foundation Blueprint injected above — [Core Pains], [Customer Goals], [Core Beliefs], and [Positioning]. This is HOOK, Step 1, the first lever in the Multiplier Principle. The Hook Grid angles are: pain-focused, benefit-focused, curiosity-focused, authority-focused, contrarian, story-focused, urgency-focused, how-to-focused. The choice is not taste — it is where the prospect stands on Schwartz's awareness ladder. Unaware: story, contrarian. Problem-aware: pain. Solution-aware: curiosity, authority. Product-aware: benefit, authority, urgency. Most-aware: urgency, direct offer.

KEY INSTRUCTIONS:

1. State where the bulk of the target segment sits on the awareness ladder, drawing on the [Customer Avatar] and [Positioning].
2. Select the 4–6 Hook Grid angles that fit that stage and the Foundation; do not list all eight by default — recommend and justify.
3. For each selected angle give: the Foundation it leans on, its emotional trigger, the awareness stage it serves, and one generic sample frame (a shape, not a finished line).
4. Rank the angles primary → secondary for this avatar, with a one-line reason each, so downstream skills know which to lead with.
5. Use [Positioning] to keep each angle honest and uncopyable (urgency only where scarcity is real; authority only with credible specifics).
6. Note, per angle, which downstream asset it feeds (e.g. pain → pain-headlines; curiosity → social-openers; any → video-hooks).

EXAMPLES (illustrative shapes only, never branded):

• Pain-focused — leans on pains; trigger: frustration; stage: problem-aware; frame: "Still [struggling with X]?"
• Contrarian — leans on beliefs; trigger: surprise; stage: unaware; frame: "Everything you've been told about [X] is wrong."

TONE & FORMAT: Strategic and decisive; British English; defer to elevate-voice. Output as the contract below.

Output contract

Write one Markdown file to companies/<slug>/playbook/1-hook/ad-angles.md:

• # Ad Angles — The Angle Bank (H1)
• ## Awareness read — one short paragraph stating where the segment sits on the awareness ladder.
• ## Selected angles — a table with columns: Angle | Leans on (Foundation) | Emotional trigger | Awareness stage | Sample frame | Feeds.
• ## Priority order — a numbered ranking (primary → secondary) of the selected angles, one-line reason each.

4–6 angles. British English. Conforms to elevate-voice. No fabricated stats. ~350–500 words.