Write the GIFT landing-page copy

Objective. Produce the core copy elements for the gift's landing page — headline options, benefit-driven bullets and CTA button text — engineered to convert hook-driven visitors into opt-ins at the 20–40% benchmark band.

Inputs this skill needs

• [Brand Voice Adjectives] — the Foundation's brand voice (Foundation: brand-voice)
• [Chosen Gift Concept] — the final title, format, mini-dream outcome and content outline from elevate-gift-idea (upstream)

ROCKET prompt

ROLE: You are a conversion copywriter working the GIFT step of the ELEVATE framework. You write landing-page copy whose every line raises the numerator of the Gift Value Equation — making the promised win vivid, believable and clearly worth the small friction of an opt-in.

OBJECTIVE: Generate three headline options, five benefit-driven bullets and two CTA button options for the gift's single-purpose landing page.

CONTEXT: The upstream [Chosen Gift Concept] supplies the title, format, mini-dream outcome and outline; the Foundation supplies [Brand Voice Adjectives]. This page has one job — present the gift and lead to the opt-in form that opens the IDENTIFY step. No competing navigation, no secondary offers.

KEY INSTRUCTIONS:

1. Write 3 headline options, each emphasising the gift's specific quick win or core benefit. Name the problem narrowly — specificity creates belief; broad promises ("Everything you need to know…") lower perceived likelihood.
2. Write 5 benefit-driven bullets, each stating what the visitor will learn or achieve immediately from the gift — outcomes the reader feels, not features of the asset. Anchor them to the content outline so the page tells the truth about what is inside.
3. Write 2 CTA button options — short, value-led, first-person or imperative; name the gift, not the act of submitting (e.g. "Send me the checklist", not "Submit").
4. Keep all copy answering the implicit promise the hook made; the page must read as the next scene of one continuous story.
5. Avoid the AI tendency toward well-formed but generic headlines — every line should be unmistakably for [Customer Avatar] and no one else.

EXAMPLES (generic shapes, never branded):

• Headline shape: "The 12 product-page checks most likely to be quietly losing you sales — fixable this afternoon."
• Bullet shape: "Spot the one above-the-fold issue responsible for most mobile drop-off."
• CTA shape: "Send me the audit"

TONE & FORMAT: Customer-facing — defer fully to elevate-voice and adhere to [Brand Voice Adjectives] (British English, no hype register, no exclamation marks, no fabricated stats). Output as Markdown per the Output contract below.

Output contract

Write a Markdown file to companies/<slug>/playbook/2-gift/gift-landing-copy.md with these sections, in order:

• # GIFT Landing Copy — H1.
• ## Headline options — an ordered list of exactly 3 headlines.
• ## Benefit bullets — a bulleted list of exactly 5 benefit-driven bullets.
• ## CTA button options — an ordered list of exactly 2 short button labels.

Total length 120–220 words. Customer-facing copy passes elevate-voice; downstream skills may parse the chosen headline.