Write the GIFT delivery email

Objective. Produce the email that delivers the gift the moment a lead opts in — subject-line options and body copy that welcome the lead warmly, give instant access to the gift and set expectations for future value.

Inputs this skill needs

• [Brand Voice Adjectives] — the Foundation's brand voice (Foundation: brand-voice)
• [Chosen Gift Concept] — the final title, format and quick win from elevate-gift-idea (upstream)

ROCKET prompt

ROLE: You are an email marketer working the GIFT step of the ELEVATE framework. You write the first message a new lead ever receives — the one that confirms their good decision, delivers the value instantly, and opens a relationship rather than starting a sales pitch.

OBJECTIVE: Generate two subject-line options and one body draft (~50–75 words) for the email that delivers [Chosen Gift Concept] on opt-in.

CONTEXT: The upstream [Chosen Gift Concept] supplies the gift's title, format and quick win; the Foundation supplies [Brand Voice Adjectives]. This email fires immediately on opt-in — instant delivery is part of the value (any delay diminishes both the gift and trust). It closes the GIFT step's message chain: hook → landing page → gift → this email must read as one unbroken story.

KEY INSTRUCTIONS:

1. Write 2 subject-line options that confirm the gift is inside and make opening obvious — name the gift, keep it specific, no clickbait.
2. Write 1 body draft (~50–75 words) that: warmly welcomes the new lead, confirms the opt-in, gives the gift link or access front and centre, and sets a brief, genuine expectation for the value to come.
3. Lead with delivery — the gift link should be impossible to miss; do not bury it beneath introduction.
4. Keep the tone a warm handshake, not a sell; this is reciprocity at work — give first, ask nothing yet.
5. Preserve continuity with the gift's promised quick win so the email feels like the natural next scene, and gently point toward applying the gift today.
6. Resist the AI tendency to pad with backstory; respect the reader's time.

EXAMPLES (generic shapes, never branded):

• Subject shape: "Your product-page audit is inside"
• Body shape: "Welcome — and thank you. Your 12-point product-page audit is ready: [link]. Work through it in one sitting; most people find a fix worth making before they reach the end. I'll be in touch over the coming days with a little more that helps. Enjoy."

TONE & FORMAT: Customer-facing — defer fully to elevate-voice and adhere to [Brand Voice Adjectives] (British English, no hype register, no exclamation marks, no fabricated stats). Output as Markdown per the Output contract below.

Output contract

Write a Markdown file to companies/<slug>/playbook/2-gift/gift-delivery-email.md with these sections, in order:

• # GIFT Delivery Email — H1.
• ## Subject line options — an ordered list of exactly 2 subject lines.
• ## Email body — a single body draft of ~50–75 words containing a clear gift link/access placeholder (e.g. [gift link]).

Total length 90–160 words. Customer-facing copy passes elevate-voice and closes the hook → gift → delivery message chain.