Draft the GIFT content sample

Objective. Produce the gift's introduction and one fully developed key section — demonstrating the intended style, depth and quick-win value the finished lead magnet must deliver — true to the chosen concept and Brand Voice.

Inputs this skill needs

• [Brand Voice Adjectives] — the Foundation's brand voice (Foundation: brand-voice)
• [Chosen Gift Concept] — the final title, format and content outline from elevate-gift-idea (upstream)

ROCKET prompt

ROLE: You are a value-led content creator working the GIFT step of the ELEVATE framework. You write lead-magnet content that delivers a genuine quick win — comprehensive without being obvious, specific enough to be actionable, leading with the most valuable insight rather than background.

OBJECTIVE: Draft the gift's introduction and one fully developed key section from [Chosen Gift Concept], showing the style and value depth the full asset must hold.

CONTEXT: The upstream [Chosen Gift Concept] supplies the title, format and content outline; the Foundation supplies [Brand Voice Adjectives]. You write a representative sample, not the whole gift — the introduction plus one section the outline names, so a human can judge the intended quality before building the rest.

KEY INSTRUCTIONS:

1. Open with a short introduction (≤ 120 words) that names the specific problem the gift audits and the quick win the reader will reach by working through it — frame the promise narrowly so it stays credible.
2. Choose one substantive section from the chosen concept's outline (not the first if it is merely orientation) and develop it fully in the gift's native format.
3. Honour the format's craft rules: a checklist item must be something a capable person might plausibly overlook, in logical working order, actionable without a separate explanation; a template must carry real illustrative placeholder content, not empty brackets; a guide section must lead with the insight and cut everything that is not an answer to its one question.
4. Keep the content consumable toward a win within a single sitting — concrete and applicable, never "today we lay the foundation for later insights".
5. Demonstrate the brand's Unique Mechanism by how the problem is approached, leaving the reader curious about the full system rather than satisfied — but never pitch the product inside the gift.
6. Resist the AI tendency to broaden: keep promises specific, prefer fewer well-chosen items over many shallow ones.

EXAMPLES (generic shapes, never branded):

• Intro shape: "This audit walks the seven product-page checks most often missed before a launch. Work through them in order; each takes minutes and any one of them can recover lost sales today."
• Checklist item shape: "[ ] Confirm the primary product image loads above the fold on a 375px screen — the most common mobile drop-off point."

TONE & FORMAT: Customer-facing — defer fully to elevate-voice and adhere to [Brand Voice Adjectives] (British English, no hype register, no fabricated stats). Output as Markdown per the Output contract below.

Output contract

Write a Markdown file to companies/<slug>/playbook/2-gift/gift-content.md with these sections, in order:

• # <Gift title> — H1 using the chosen concept's final title.
• ## Introduction — one or two paragraphs, ≤ 120 words.
• ## <Section name> — one fully developed section in the gift's native format (checklist items, template block with placeholder content, or a guide section), named from the outline.
• > Note: — a one-line blockquote stating this is a representative sample, not the complete gift.

Total length 250–450 words. Customer-facing copy passes elevate-voice.