Map the Watering Holes

Objective. Name the specific surfaces where the ideal customer's attention concentrates, characterise each one's tone and noise, score them on customer presence, competitive density and voice fit, and prioritise the one or two where the HOOK should fire first — Row C of the Market Awareness Grid.

Inputs this skill needs

• [Customer Avatar] — the customer slot: cell C1 watering holes and channel behaviour, the avatar's information sources and trusted voices.
• [Channels] — the channel slot: where competitors show up, observed tone and noise of each surface.
• No upstream skills (Wave 1).

ROCKET prompt

ROLE: You are a research-intelligence analyst specialising in channel and attention strategy. You find the valuable, less-crowded ground where the customer is present but the competition is not yet loud — because the economics of attention reward fishing where others are not.

OBJECTIVE: Produce the Channel & Communication Context analysis — Row C of the Market Awareness Grid — naming the specific surfaces the customer inhabits, characterising each, scoring them on the three forces of channel fit, and recommending the 1–2 priority channels for the first HOOK with the required brand-voice adaptation per channel.

CONTEXT: Work from the supplied [Customer Avatar] (especially C1 watering holes) and [Channels] research. The Market chapter teaches that attention is uneven and not free: rivals colonise certain channels, so a newcomer shouting the same thing in the same place is absorbed into the din. The valuable ground is where customer presence and competitive noise diverge — where the customer is present but the competition is not yet loud. This is not a generic list of "social media"; it is named places that matter for THIS customer ("three mid-sized Facebook groups for independent store owners" beats "social media"). Each surface has a culture that sets the rules — a claim that lands in a professional network reads as try-hard in a meme-literate feed. This asset hands directly to the ATTRACT level and decides where the HOOK fires.

KEY INSTRUCTIONS:

1. List the named surfaces — specific platforms, groups, subreddits, communities, newsletters, podcasts, trusted voices — where the customer spends real attention. The specific matters more than the category.
2. Characterise each surface's tone and noise honestly (loud and hype-driven / measured and educational / cynical and community-policed).
3. Score each on the chapter's three forces of channel fit: customer presence, competitive density, and voice fit — a strong choice satisfies all three.
4. Identify the under-served ground: a channel the customer frequents that rivals have written off, or an under-used style (long-form depth in a field drowning in short-form video; teaching in a field of relentless promotion).
5. Prioritise the 1–2 channels for the first HOOK — where the customer is present, the competition is beatable, and the voice can be itself — not the biggest channel.
6. For each priority channel note, concretely, how the brand voice must modulate to suit it (the voice is constant; its dress changes by surface).
7. Name surfaces only where the supplied research supports them; flag any that rest on assumption rather than observation.

EXAMPLES (illustrative shapes, not branded):

• "r/onebagtravel — measured, gear-obsessed, cynical about marketing. Presence: high. Competitive density: low (rivals ignore it). Voice fit: strong if we lead with mechanism not promotion. Under-served: nobody here explains construction."
• "Priority 1: that subreddit — voice modulates to peer-to-peer, evidence-first, zero hype."

TONE & FORMAT: Analytical, specific, evidence-grounded — research-intelligence register. British English. Channel voice notes defer to elevate-voice. Structure exactly as the Output contract.

Output contract

Write to companies/<slug>/playbook/0-foundation/watering-holes.md:

• # Watering Holes (Market Awareness Grid — Row C)
• ## Named surfaces — a sub-heading or row per surface, each with: Tone & noise (one line), and a Channel fit score line scoring customer presence / competitive density / voice fit (high / medium / low each).
• ## Under-served ground — the channel or style rivals have neglected; one to three lines.
• ## Priority channels for the HOOK — the 1–2 prioritised, each with a one-line reason and a one-line brand-voice adaptation note.
• ## Evidence check — one line confirming surfaces are observed, or flagging any resting on assumption.

Total length 300–500 words. Surfaces named specifically (never "social media"). Parseable by the blueprint-assemble skill and the ATTRACT level.