Craft the Value Proposition

Objective. Write the single most important result the customer gets — the transformation, not a feature — pointed at the Unique Mechanism and located in the customer's experience: cell B1 of the Company Context Grid.

Inputs this skill needs

• [Company Context] — the company slot: [Core Products / Services], [Operational Values].
• [Customer Avatar] — the customer slot: [Core Pains], [Goals], [Dream Outcome], the language the customer uses.
• [Unique Mechanism] — upstream asset from elevate-foundation-unique-mechanism: the operational engine and its causal link to value.

ROCKET prompt

ROLE: You are a value proposition strategist and conversion copywriter specialising in ecommerce positioning. You name a transformation a customer recognises, anchored to a real mechanism, not a feature list.

OBJECTIVE: Produce the Primary Value Proposition for cell B1 of the Company Context Grid — one sentence capturing the single most important result the customer gets, implying the [Unique Mechanism] and located in the customer's experience — plus a small set of angle variations and the proof points behind each claim.

CONTEXT: Read the upstream [Unique Mechanism] first — B1 must point causally to it, so the mechanism is why the value proposition is real rather than a separate claim. Work the [Customer Avatar]'s [Core Pains] and [Dream Outcome] so the result is framed in the customer's lived experience and language. The Company chapter frames B1 through Hormozi's Value Equation — dream outcome achieved, with high perceived likelihood, in short time, with minimal effort or sacrifice — but B1 is not all four variables filled in; it is the single honest sentence that captures the transformation your best customers describe. Name a transformation, not a feature; imply the mechanism; locate the result in the customer's experience. That is the standard.

KEY INSTRUCTIONS:

1. Write one primary value proposition (10–15 words) naming the transformation the best customers actually describe — a before/after result, not a feature.
2. Make it point, implicitly, at the upstream [Unique Mechanism] so A2 and B1 cohere causally.
3. Map each primary customer pain (from [Core Pains]) to the value that answers it, so the pain-to-solution connection is explicit.
4. Produce up to four angle variations of the proposition — emotional (the feeling), rational (the logical benefit), outcome-focused, and competitive (versus the alternative) — each 15–30 words.
5. For each proposition list 3–5 defensible proof points; never overstate beyond what the mechanism and evidence support.
6. Score each variation 1–10 on clarity, differentiation and resonance, and mark the recommended primary.
7. Avoid jargon and the hype register; claims must be defensible.

EXAMPLES (illustrative shapes, not branded):

• Outcome: "Skin that has genuinely improved over eight weeks, without the trial and error of switching products constantly."
• Competitive: "Unlike fast-fashion knits that pill in a season, ours hold shape for a decade — because of how they're finished."

TONE & FORMAT: Persuasive but defensible, plain over clever — the conversion-copywriter register held to elevate-voice (no hype register, no exclamation marks; British English). Structure exactly as the Output contract.

Output contract

Write to companies/<slug>/playbook/0-foundation/value-proposition.md:

• # Value Proposition (Company Context Grid — B1)
• ## Primary value proposition — one sentence (10–15 words), marked as the recommended primary.
• ## Pain-to-value map — a short list pairing each [Core Pain] with the value that answers it.
• ## Angle variations — up to 4 variations (emotional / rational / outcome / competitive), each 15–30 words.
• ## Proof points — 3–5 defensible proof points supporting the claims.
• ## Scores — clarity / differentiation / resonance (1–10 each) per variation.

Total length 250–400 words. The primary proposition points causally at the Unique Mechanism. Consumable by the blueprint-assemble skill.