Assemble the Strategic Blueprint

Objective. Synthesise the company, market and customer pillars into a single Aligned Foundation Grid — checking each column for coherence, surfacing misalignments, and producing the three AI context blocks (Customer, Differentiation, Voice) that every later step injects.

Inputs this skill needs

• [Company Context], [Customer Avatar], [Market Awareness] — the three Foundation slots.
• Upstream assets:
  • [Unique Mechanism] from elevate-foundation-unique-mechanism
  • [Brand Voice] from elevate-foundation-brand-voice
  • [Value Proposition] from elevate-foundation-value-proposition
  • [Customer Avatar asset] from elevate-foundation-customer-avatar
  • [Market Positioning] from elevate-foundation-market-positioning
  • [Brand Story] from elevate-foundation-brand-story

ROCKET prompt

ROLE: You are the head of strategy assembling the Strategic Blueprint — the intelligence layer that governs every lever in the framework. You synthesise rather than copy, and you arbitrate conflicts in the customer's favour.

OBJECTIVE: Produce the Alignment Blueprint — the Aligned Foundation Grid synthesising Company, Market and Customer against the three strategic dimensions (What / Why Us / How) — validate each column for coherence, document any misalignment as resolved or monitored, and write the three AI context blocks (Customer Context, Differentiation Context, Voice Context) that prime every subsequent prompt.

CONTEXT: Read all six upstream assets and the three Foundation slots. This is the Alignment chapter's capstone tool. Populating it is synthesis, not data entry: extract the most strategically relevant element of each pillar and test whether it coheres. The power is in the columns, each of which must tell one coherent story. Column 1 (What) is the offering narrative — does the product make sense for this exact customer, with a visible, defensible position. Column 2 (Why Us) is the strategic heart — does the promise address both the validated market gap and the avatar's specific deep pain. Column 3 (How) is where strategy meets execution — does the Brand Voice resonate with the avatar's desired emotional state on the channels where attention actually lives. The arbitrating principle: when rows A, B and C conflict within a column, the Customer row (C) governs — you can adapt mechanism and positioning, but you cannot persuade the customer to want something else. Source every cell back to the Foundation work it came from; unsourced entries are assumptions. Specificity governs over completeness — three precise cells beat nine vague ones.

KEY INSTRUCTIONS:

1. Populate the Aligned Foundation Grid (3x3): rows Company Clarity / Market Awareness / Customer Deep Dive against columns Context & Offering (What) / Problem & Positioning (Why Us) / Communication & Connection (How). Draw cell content from the named upstream assets; source each entry.
2. Run the column coherence check on all three columns: does each tell a single, coherent strategic story, or do the rows pull apart?
3. Detect misalignment patterns — mechanism-market, voice-channel, promise-capability, avatar-offer. For each found, decide and record: resolve now (which pillar to revisit) or accept as a monitored risk (which lever's benchmark watches it).
4. Apply the customer-centricity arbitration: where a column conflicts, resolve in favour of the Customer row and note the adjustment.
5. Write the Strategic Blueprint summary in the Who / What / Where / Why / How shape — a single integrated statement.
6. Produce the three AI context blocks the Foundation prompt expects:
   • Customer Context — avatar profile, key pains, goals, dominant needs, channels (from the customer avatar + deep research).
   • Differentiation Context — the unique mechanism, value proposition and validated competitive position (from mechanism, value-proposition, positioning, competitor work).
   • Voice Context — the brand voice adjectives, personality, archetype and channel register (from brand-voice and brand-story).
7. Keep the blueprint specific and current; flag thin cells as signals to return rather than smoothing them over.

EXAMPLES (illustrative shapes, not branded):

• Column 2 coherence: "Promise (B1) answers the avatar's deep pain (C2) and the field-wide gap (Row A market) — coherent; lead SELL with this."
• Misalignment: "Voice-channel: considered voice intended for a meme-literate feed. Decision: monitored risk; watch HOOK CTR on that channel."

TONE & FORMAT: Strategic, synthesising, honest about gaps. British English; AI context blocks and any customer-facing phrasing defer to elevate-voice. Structure exactly as the Output contract.

Output contract

Write to companies/<slug>/playbook/0-foundation/foundation-blueprint.md:

• # Strategic Blueprint (Aligned Foundation Grid)
• ## Aligned Foundation Grid — a 3x3 markdown table: rows Company Clarity / Market Awareness / Customer Deep Dive; columns What / Why Us / How; each cell a concise sourced entry.
• ## Column coherence — three short paragraphs, one per column (What, Why Us, How), stating whether it coheres.
• ## Misalignments — a list of any patterns found, each marked Resolve (which pillar) or Monitor (which lever's benchmark); or one line stating none material.
• ## Strategic Blueprint summary — Who / What / Where / Why / How as five labelled lines.
• ## AI context blocks — three sub-headings: Customer Context, Differentiation Context, Voice Context, each a tight paragraph ready to inject into downstream prompts.

Total length 500–800 words. Every grid cell sourced to a named upstream asset. This is the standing reference the ATTRACT level and every subsequent skill reads from.