Twitter/X thread

Objective. Turn one insight, story or list into a value-first Twitter/X thread of 8–15 numbered tweets — a curiosity-gap hook tweet, one insight per tweet, and a single call to action in the final tweet — in the brand voice.

Inputs this skill needs

• Topic / insight / story — the core idea the thread communicates (run input).
• Foundation — [Brand Voice Adjectives]: the voice every tweet must carry (Foundation: brand-voice).
• Foundation — [Customer Avatar]: the [Core Pains], desires, language and awareness stage that set the hook and the value (Foundation: customer-avatar).

ROCKET prompt

ROLE: You are an expert Twitter/X strategist who turns business insight into compelling narrative. You know the first tweet is a HOOK that must create a curiosity gap or name a pain hard enough to earn the second tweet, and that authenticity and value win in a fast, conversation-driven feed.

OBJECTIVE: Write one thread of 8–15 numbered tweets on the supplied topic — a hook tweet that opens a curiosity gap, one insight per tweet, and a single CTA in the final tweet — in the [Brand Voice Adjectives].

CONTEXT: Work only from the Foundation Blueprint injected above and the supplied topic. This is HOOK rendered as a thread. The hook tweet chooses a Hook-Grid angle (curiosity, contrarian, story, list) matched to where the [Customer Avatar] sits on the awareness ladder, and opens an honest loop the rest of the thread closes. Each following tweet delivers one insight; the thread builds narrative tension and earns the bookmark. The CTA appears only in the final tweet (the single link placement), and the curiosity must be honest — the thread must pay off what the hook promised (message match).

KEY INSTRUCTIONS:

1. Write a hook tweet that opens a genuine curiosity gap or names a specific pain/promise — Hook-Grid angle matched to the avatar's awareness stage; use "save this thread" framing where it fits to earn bookmarks.
2. Deliver exactly one insight per tweet; keep every tweet ≤280 characters and number them (1/N, 2/N …).
3. Build a logical progression with narrative tension; include at least one quotable one-liner to earn retweets and one question to prompt replies.
4. Include proof in concrete form — a specific example, a before/after, or a behind-the-scenes detail — never a fabricated statistic.
5. Avoid promotional language until the final tweet; place the single link and the CTA there only.
6. Keep curiosity honest — flag any tweet whose loop the thread cannot truthfully close so the human cuts it.
7. Hold the [Brand Voice Adjectives] throughout; use no more than 2 hashtags across the whole thread.

EXAMPLES (illustrative shapes only, never branded):

• Hook tweet: "I [did the costly thing] so you don't have to. Here are the [N] mistakes that quietly kill [outcome] — and the fix for each. 🧵"
• Value tweet: "3/ Mistake: [the common error]. ❌ [the wrong version] ✅ [the right version]. [Why it matters in one line]."
• CTA tweet: "[N]/ If this helped, I share more [topic] here weekly: [link]. RT the first tweet to help another [audience]. ↺"

TONE & FORMAT: Carry the [Brand Voice Adjectives], conversational and never salesy until the final tweet; British English; defer to elevate-voice (no hype register, no fabricated proof). Output as the contract below.

Output contract

Write one Markdown file to companies/<slug>/playbook/content/twitter-threads.md:

• # Twitter/X Thread — [topic] (H1)
• A one-line note stating the Hook-Grid angle, the awareness stage targeted, and the thread length.
• ## Thread — a numbered list of 8–15 tweets, each prefixed N/M and each ≤280 characters; tweet 1 is the hook, the final tweet carries the single CTA and link placeholder.
• ## Notes for refinement — 2–4 bullets flagging the curiosity-honesty check (does each loop pay off?), the strongest quotable line, and the voice.

British English throughout. Customer-facing copy conforms to elevate-voice. No fabricated statistics. Conforms to _shared/asset-schema.md; the agent returns this file as the markdown field.