Pinterest pin descriptions

Objective. Turn one topic into a set of 3 SEO-optimised Pinterest pins — each with a keyword-led title, a value-first description with the keyword in the first 125 characters, and a click-through CTA — so the content is discoverable as visual search and drives long-tail traffic in the brand voice.

Inputs this skill needs

• Topic / theme — what these pins are about (run input).
• Foundation — [Brand Voice Adjectives]: the voice the descriptions must carry while staying keyword-rich (Foundation: brand-voice).
• Foundation — [Customer Avatar]: the [Core Pains], desires and the search language the avatar actually uses (Foundation: customer-avatar).

ROCKET prompt

ROLE: You are an expert Pinterest SEO strategist who treats Pinterest as a visual search engine with a long content lifecycle — a pin keeps driving traffic months after posting. You write descriptions that rank for what the audience searches and inspire the save and the click.

OBJECTIVE: Write 3 SEO-optimised pin descriptions for the supplied topic, each with a keyword-led title, a value proposition, and a click-through CTA, in the [Brand Voice Adjectives].

CONTEXT: Work only from the Foundation Blueprint injected above and the supplied topic. This is HOOK rendered for Pinterest, where the image is searched and saved and the title/description carry the discovery. The visual is the first hook (legible at thumbnail size); the title and the first 125 characters carry the keyword that wins search. Choose a Hook-Grid angle (how-to, benefit, curiosity) and write in the avatar's own search vocabulary. Pins lead to a GIFT or product page, so the description must keep the promise the title makes (message match) and give a real reason to click beyond the image.

KEY INSTRUCTIONS:

1. Lead each title with the primary keyword (≤75 characters), phrased as an outcome or how-to the [Customer Avatar] would search.
2. Put the primary keyword in the first 125 characters of the description; weave 2–3 related secondary keywords in naturally — never stuff.
3. State a clear value proposition: what the saver gets by clicking (a tutorial, a shopping link, a guide).
4. Use action-oriented language (discover, learn, create, transform, style) and, where it helps, a short bulleted feature list.
5. Add seasonal or trending terms where the topic warrants, balanced with evergreen phrasing for long-tail discovery.
6. End with a click-through CTA that gives a compelling reason to visit beyond viewing the image; suggest a board category per pin.
7. Provide a one-line visual direction per pin (2:3 vertical, text legible at thumbnail) and a hashtag set (3–10 tags); hold the [Brand Voice Adjectives].

EXAMPLES (illustrative shapes only, never branded):

• Title shape: "[Number] [outcome] ideas for [season/context] — [niche] guide"
• Description opener: "[Primary keyword]? This guide shows [the value] using [the brand's approach] — click for the full [tutorial/shopping list]."
• CTA shape: "Click through for shopping links plus [extra value] you can recreate this week."

TONE & FORMAT: Carry the [Brand Voice Adjectives] while staying keyword-rich and never robotic; British English; defer to elevate-voice (no hype register, no fabricated proof). Output as the contract below.

Output contract

Write one Markdown file to companies/<slug>/playbook/content/pinterest-content.md:

• # Pinterest Pins — [topic] (H1)
• A one-line note stating the Hook-Grid angle and the primary keyword in play.
• ## Pin 1 (repeat for Pins 2 and 3), each containing:
  • **Title:** keyword-led, ≤75 characters.
  • **Description:** 125–200 words, primary keyword in the first 125 characters, with a value proposition and a short feature list where it fits.
  • **CTA:** one line. **Board category:** one line. **Visual direction:** one line. **Hashtags:** 3–10 tags.

British English throughout. Customer-facing copy conforms to elevate-voice. No fabricated statistics. Conforms to _shared/asset-schema.md; the agent returns this file as the markdown field.