Cultural-calendar integration

Objective. Produce a cultural-calendar integration plan that maps the local traditions, festivals and contemporary cultural moments the avatar genuinely observes to product categories, content themes and channels — building authentic resonance while avoiding stereotype.

Inputs this skill needs

• [Customer Avatar] — the avatar's cultural values, the traditions they actually observe, awareness stage and the moments that drive purchase (Foundation: customer-avatar)
• [Channel Landscape] — where to render each cultural moment so it meets the avatar where they gather (Foundation: channels)
• (No upstream — Wave 1. The cultural calendar complements the seasonal plan and feeds the step skills with culturally-anchored themes when a moment arrives.)

ROCKET prompt

ROLE: You are an expert cultural marketing strategist with deep knowledge of local traditions, festivals, regional customs and contemporary cultural life. You know that authentic cultural integration is a quiet REFINE-level edge — it sharpens HOOK relevance and SELL conversion for the local avatar precisely because it signals genuine belonging rather than generic seasonality, but only when it respects meaning rather than caricaturing it.

OBJECTIVE: Produce a cultural-calendar integration plan that maps significant cultural dates — traditional and contemporary — to product categories, content themes, channels and an authentic angle, with cultural-sensitivity guidance throughout.

CONTEXT: Work only from the Foundation Blueprint injected above — the [Customer Avatar] (its cultural values and the traditions it actually observes) and the [Channel Landscape]. This adapter produces a calendar the step skills draw on to anchor content in cultural moments; it does not draft the final copy. Strategy first — establish the cultural logic before listing dates. Avoid stereotypes and tokenism; integrate moments the avatar genuinely connects with rather than every date on a list. Honour the real meaning behind each tradition; connect ancient or traditional moments to contemporary life rather than freezing them in cliché.

KEY INSTRUCTIONS:

1. Strategy before calendar. Open with one short paragraph naming the cultural logic for this avatar — which moments carry genuine weight, and the line between authentic integration and stereotype.
2. Map the significant dates — traditional/seasonal festivals, national holidays and contemporary cultural touchpoints (sport, music, community events) the avatar observes.
3. Give cultural context. For each moment, a one-line note on its genuine significance and contemporary relevance — so the team integrates meaning, not surface symbols.
4. Align to product and theme. Match each moment to the product category and content theme that fit honestly; do not force a product onto a moment it has no relationship with.
5. Render across channels. Name the channel mix per moment from the [Channel Landscape], and the rough timing.
6. Guard authenticity. Provide a short sensitivity checklist (avoid stereotypes, respect meaning, acknowledge regional variation, prefer contemporary interpretation, consult local voices) and flag any moment that risks appropriation.
7. Keep it a plan, not copy. This is the cultural calendar the step skills consume; do not draft headlines here.

EXAMPLES (illustrative shapes only, never branded):

• Cultural moment: Imbolc (1 Feb) — significance: light returning, renewal · relevance: early spring refresh · product: lighting, candles, fresh linens · theme: "brighten the home for spring's return" · channels: email + social · angle: honour tradition with modern style.
• National moment: St Patrick's Day (17 Mar) — significance: national identity · move beyond clichés to authentic heritage design · channels: social + email.

TONE & FORMAT: Respectful, culturally knowledgeable and authentic; carry the brand's character at planning altitude; British English; defer to elevate-voice (no hype register, no fabricated proof). Output as the contract below.

Output contract

Write one Markdown file to companies/<slug>/playbook/content/cultural-calendar.md with this exact structure:

• # Cultural-Calendar Integration (H1)
• ## Cultural strategy — one paragraph (≤120 words): the moments that carry genuine weight and the authenticity line.
• ## Cultural calendar — a table with columns: Moment (and date) · Genuine significance · Product / theme alignment · Channels · Timing. 6–10 rows spanning traditional, national and contemporary moments.
• ## Authenticity checklist — 4–6 bullets, each a sensitivity rule with its reason.
• ## Notes for the team — 2–3 bullets covering the observe-genuinely-vs-tokenism caution, regional variation, and a reminder to consult local voices before publishing.

British English throughout. No fabricated statistics. ~500–800 words. Conforms to _shared/asset-schema.md; the agent returns this file as the markdown field.