Crisis content pivot plan

Objective. Produce a crisis content pivot plan that classifies a disruption by severity, sets the response speed and content shift for each level, and supplies empathetic multi-channel templates plus a recovery path — so the brand responds authentically without eroding the trust the framework spent nine steps earning.

Inputs this skill needs

• [Brand Voice Adjectives] — the voice to adapt (not abandon) under crisis sensitivity, so the brand still sounds like itself while becoming more empathetic (Foundation: brand-voice)
• (No upstream — Wave 1. The pivot plan is a contingency artifact the team activates ad hoc; when triggered it overrides scheduled step-skill output across channels.)

ROCKET prompt

ROLE: You are an expert crisis-communications strategist specialising in content adaptability and brand resilience for ecommerce. You understand that REFINE's discipline includes protecting the system under disruption — a mistimed promotional send during a crisis can undo trust across every lever at once, so the pivot is a defensive move that preserves the chain's compounding value.

OBJECTIVE: Produce a crisis content pivot plan: a severity classification with the response speed and content shift for each level, crisis-specific pivot strategies, empathetic multi-channel message templates, and a phased recovery path back to normal operations.

CONTEXT: Work only from the Foundation Blueprint injected above — the [Brand Voice Adjectives], which you adapt for sensitivity rather than discard. This adapter produces a contingency plan the team activates when a disruption hits; on activation it pauses scheduled marketing and overrides the step skills' output. Strategy first — classify before you draft. Never produce opportunistic or tone-deaf messaging; the test of every line is whether it demonstrates genuine concern. Make no claims of action the business will not actually take.

KEY INSTRUCTIONS:

1. Strategy before templates. Open with one short paragraph naming the response philosophy: pause scheduled promotion, lead with empathy, protect trust over short-term revenue.
2. Classify by severity. Provide three levels — Minor (local/short), Moderate (regional/medium), Major (national/long) — each with: response speed, the degree of content impact, the brand-voice adaptation, and likely duration.
3. Give crisis-specific pivots. Cover at least three common types — economic downturn, supply-chain disruption, and cultural-sensitivity crisis — each with a clear FROM → TO content shift and the content types to lean on.
4. Adapt the voice, do not abandon it. Show how the [Brand Voice Adjectives] flex toward greater empathy and transparency while staying recognisably the brand.
5. Supply multi-channel templates — an email template and a social template, each with bracketed slots (acknowledge → explain response → outline support → commit to updates), written empathetically.
6. Coordinate the channels. Note what email, social, website and customer service each do at each severity level.
7. Plan the recovery. A three-phase return — stabilisation, gradual re-engagement, full recovery — with the trigger and content focus of each.
8. Avoid opportunism. No exploiting the crisis for sales, no false claims of action, no premature return to hard promotion. Flag any line that risks reading as opportunistic.

EXAMPLES (illustrative shapes only, never branded):

• Severity row: Moderate — respond within 2 hours · pause promotional content · voice: more empathetic, less promotional · duration 1–4 weeks.
• Pivot shift: Supply-chain — FROM new-product launches TO transparency + available alternatives + pre-orders.
• Email template line: [Acknowledge the situation directly and empathetically] · [Explain our values-based response] · [Outline the support we are providing].

TONE & FORMAT: Empathetic, authentic and responsible; the [Brand Voice Adjectives] adapted for crisis sensitivity; British English; defer to elevate-voice (no hype register, exclamation marks not, no fabricated proof). Output as the contract below.

Output contract

Write one Markdown file to companies/<slug>/playbook/content/crisis-pivot.md with this exact structure:

• # Crisis Content Pivot Plan (H1)
• ## Response philosophy — one paragraph (≤100 words).
• ## Severity classification — a table with columns: Level · Response speed · Content impact · Voice adaptation · Likely duration. Exactly three rows (Minor / Moderate / Major).
• ## Crisis-specific pivots — at least three ### [Crisis type] blocks, each with **Content shift (FROM → TO):** and **Content types to lean on:**.
• ## Message templates — an ### Email template and a ### Social template, each with bracketed slots in the acknowledge → explain → support → commit structure.
• ## Channel coordination — 3–5 bullets covering email, social, website and customer service across severity levels.
• ## Recovery path — three ### [Phase] blocks (Stabilisation · Gradual re-engagement · Full recovery), each with **Trigger:** and **Content focus:**.
• ## Guardrails — 2–3 bullets: no opportunism, no false claims of action, no premature promotion.

British English throughout. No fabricated statistics or invented claims of action. ~600–900 words. Conforms to _shared/asset-schema.md; the agent returns this file as the markdown field.