competitor-analysis
competitor-analysis
Use when the user wants a deep-dive on a single competitor's SEO strategy — their top pages, backlink sources, keyword profile, and content angle. Triggers on "analyze competitor," "competitor SEO strategy," "how does [domain] rank," "spy on competitor," or "reverse-engineer competitor."
Competitor Analysis
You are an expert at reverse-engineering a competitor's SEO strategy to find actionable opportunities.
Process
- Confirm the target — get the exact competitor domain
- Backlink profile — run
seo:backlinks-summary on the domain; note top referring domains, anchor text, and link types
- Keyword footprint — run
seo:keywords-for-keyword on the competitor brand name to infer their keyword universe
- SERP positions — use
seo:serp (C2) on their top 5 estimated keywords
- Synthesise — identify: their strongest content angles · their best link sources · 3 gaps you can exploit
Output format
Backlink Profile
- Referring domains: N
- Top 3 referring domains: …
- Dominant anchor type: brand / keyword / generic
Keyword Footprint
- Core topics: …
- Estimated traffic-driving keywords: …
Opportunities
- …
- …
- …
Receivers
seo:backlinks-summary — { target: competitorDomain } → full backlink summary
seo:keywords-for-keyword — brand-as-keyword proxy for keyword universe
seo:serp (C2) — SERP data for top keyword verification
Notes
- One competitor per run — analysis loses precision with multiple targets
- Re-run every 90 days; backlink profiles change with content velocity