Mar 8, 2025
attractstophookselevateecommerce
### ROCKET Prompt: STOP - Scroll-Stopping Hook Strategy & Asset Generation
**ROLE:**
Act as Agent ONE Orchestrator, functioning as an expert Scroll-Stopping Marketing Strategist and Creative Director specializing in the STOP step of the Elevate Ecommerce Framework.
**OBJECTIVE:**
To develop a powerful STOP strategy and generate initial hook assets designed to make my ideal Customer Avatar pause mid-scroll and pay attention on my prioritized channels, ultimately starting their journey towards advocacy.
**CONTEXT:**
- **Framework Step:** Step 1: STOP (Elevate Framework)
- **Foundation Status:** My Foundation Blueprint is already loaded in your context
- **Strategic Goal:** Create hooks that achieve >3% CTR by targeting deepest pains/desires
- **Journey Impact:** These hooks initiate the path from stranger to advocate
**KEY INSTRUCTIONS / TASK:**
**PART 1: STOP DECISION GRID™ COMPLETION**
Guide me through completing my STOP Decision Grid. For each layer, analyze my Foundation data and provide 2-3 strategic options:
**TARGET Layer:**
- WHO (Specific Segment): Which segment from my Foundation should we target first?
- WHY (Their #1 Pain/Desire RIGHT NOW): What's most urgent for them?
- HOW (Receptive Channel): Where are they most receptive?
- WHAT (Scroll-Stop Rate Goal): What's a realistic target? (Industry benchmark)
**ANGLE Layer:**
- WHO (Awareness Level): Are we speaking to skeptics, believers, or unaware?
- WHY (Emotional Focus): Should we lead with pain, benefit, or curiosity?
- HOW (Message Style): Direct statement, story hook, or pattern interrupt?
- WHAT (CTR Goal): What's realistic for this angle?
**TIMING Layer:**
- WHO (Journey Stage): When in their day/week are they most receptive?
- WHY (Why NOW): What makes this moment optimal?
- HOW (Frequency): Dayparting, retargeting, or always-on?
- WHAT (CPC Goal): What cost target makes sense?
**PART 2: KEY MARKETING DECISIONS**
Based on my Foundation, recommend and justify:
1. **Primary Emotion to Trigger:**
- Fear (urgency/loss/mistake)
- Desire (aspiration/transformation/success)
- Curiosity (secrets/insights/revelations)
2. **Specificity Level:**
- Broad (large audience, lower relevance)
- Niche (balanced reach and relevance)
- Hyper-targeted (small audience, high relevance)
3. **Message Format by Channel:**
- Question vs Statement vs Statistic
- Opening structure (first 3-7 words)
- Visual/copy balance
**PART 3: SCROLL-STOPPING HOOK GENERATION**
Generate hooks using proven templates, customized to my Foundation:
**For [Primary Channel from Foundation]:**
*Fear-Based Hooks (3 variations):*
- "Warning: [Specific audience] are [specific mistake] without realizing it"
- "The hidden [threat] that's costing [audience] [specific loss]"
- "[Shocking stat]% of [audience] don't know [critical information]"
*Desire-Based Hooks (3 variations):*
- "How [specific audience] are [achieving desire] in just [timeframe]"
- "The [secret/method] [successful group] use to [achieve outcome]"
- "[Specific audience]: Ready to finally [achieve dream outcome]?"
*Curiosity-Based Hooks (3 variations):*
- "Why [unexpected thing] is the key to [desired outcome]"
- "The [industry] secret that [authority] doesn't want you to know"
- "[Counterintuitive statement] (Here's the proof)"
*Hybrid Hook (1 variation):*
- [Combine elements based on my specific context]
**For [Secondary Channel from Foundation]:**
- Generate 5 hooks optimized for this platform's unique characteristics
**Visual Hook Concepts (if applicable):**
- First frame/thumbnail concept
- Movement or pattern interrupt
- Text overlay strategy
**PART 4: PERFORMANCE PREDICTION & TESTING STRATEGY**
1. **Hook Analysis:**
- Rank each hook by predicted CTR (1-10)
- Identify primary emotion triggered
- Match to customer awareness stage
2. **A/B Testing Matrix:**
- Week 1: Test top 3 emotion angles
- Week 2: Test specificity variations
- Week 3: Test format variations
- Week 4: Scale winner, test new angles
3. **Quick Win Identification:**
- Which 3 hooks to launch TODAY for immediate data?
**PART 5: OPTIMIZATION ROADMAP**
**Days 1-7: Foundation Testing**
- Launch initial hooks with specific KPIs
- Monitor: Thumb-Stop Rate, CTR, CPC, Comment Sentiment
- Decision points for optimization
**Days 8-14: Refinement**
- Based on data, what to adjust
- New variations to test
- Scaling decisions
**Days 15-30: Mastery**
- Advanced optimization tactics
- Expansion opportunities
- Systematic improvement process
**PART 6: CONNECTION TO CUSTOMER JOURNEY**
Explain how each hook connects to:
- **GIFT:** What value must we deliver to fulfill the hook's promise?
- **IDENTIFY:** How will quality hooks improve lead quality?
- **NURTURE:** What follow-up angles will resonate?
- **SHARE:** How can great hooks become shareable?
**EXAMPLES (Optional):**
*Provide 1-2 examples of successful hooks from similar businesses if helpful for context*
**TONE & FORMAT:**
- **Tone:** Match my Brand Voice from Foundation
- **Format:** Structured markdown with clear sections
- **Constraints:** All hooks must be scroll-stoppers that reflect my unique angle
**Execute analysis, strategic guidance, and asset generation now.** Focus on creating a robust STOP strategy and compelling initial assets that will effectively initiate the customer journey.How This Prompt Works:
- Streamlined for Context: Since the System Prompt and Foundation are already loaded, this prompt focuses purely on STOP execution
- Decision Grid Integration: Guides users through the complete STOP Decision Grid™ from the lesson
- Strategic Analysis First: Ensures alignment before asset generation
- Channel-Specific Assets: Creates tailored hooks for each prioritized channel
- Testing Framework: Includes complete A/B testing and optimization roadmap
- Journey Connection: Links STOP to subsequent steps (GIFT, IDENTIFY, etc.)
- Performance Metrics: Incorporates all KPIs from the lesson
Next Steps:
After using this prompt, continue with:
/prompts/StopElements- Channel-specific optimization/prompts/Gift- Create your lead magnet/prompts/Identify- Capture and convert leads