Wake

/hero/wake

The control. No CTA, no input — the orb IS the call to action, and the only instruction is to touch the field.

Cold traffic. Tests whether the interaction alone earns a second screen.

Ask

/hero/ask

The chat view — the real prompt input in the middle, field beneath, orb above. The typed question seeds the live chat.

Intent traffic already searching for an answer. The shortest path to a conversation.

Storm

/hero/storm

Maximum motion — a fast, high-amplitude field under a large orb. Tests whether energy beats calm on first impression.

Paid social, where the thumb is already moving and stillness loses.

Calm

/hero/calm

Nearly still, elevation-coloured, small orb. The enterprise read — the same mechanism with the volume turned down.

Retargeting a considered buyer who has already seen the loud version.

Voice

/hero/voice

Amber orb, warm field, copy about talking rather than typing. Tests the voice promise against the chat promise.

Anyone who arrived from a voice or phone-adjacent ad.

Ask · calm

/hero/ask-calm

The chat view with the field almost still. Isolates one variable against `ask` — does the motion help or distract from the input?

The A/B partner for `ask`. Same offer, same copy, different field.

Send

/hero/send

The orb IS the send button — inside the input, waking on the first keystroke. One object on the page, and it is the one you press.

The purest version of the ask. Nothing on screen competes with the input.

Listen

/hero/listen

No keyboard at all. The orb is the microphone: press it and it hears you, the words appear under it as you speak, press it again and the answer comes back in text and out loud.

Traffic that will not type — phones, and anyone who would rather say it than write it. Tests whether removing the keyboard raises the ask rate or just the bounce.

No-shows

/hero/no-shows

The one angle whose whole promise is a surface that is fully shipped: booking. Tests a concrete, countable loss ("a chair sits empty") against the abstract ones above.

Dentists and clinics. An empty chair is 200-500, and they already know the number — which is why this angle leads with arithmetic instead of capability.

Job ready

/hero/job-ready

Qualification as the product. Tests whether "fewer, better leads" outsells "more leads" — the trades already have volume and no time.

HVAC, plumbing, electrical, pest. A bad lead costs a technician a morning, so the pain is wasted time, not missing demand.

Always open

/hero/always-open

Capacity, not marketing. Tests the solo operator who is losing work because the phone rings while both hands are busy — a pain no lead-gen offer speaks to.

Solo operators and creators selling services. The phone IS the business, and it rings mid-job.

Drafted

/hero/drafted

The follow-up angle, phrased against what SHIPS. Autonomous sending is designed, not built, and the standing rule is that a human presses send — so the promise here is the draft waiting, not the mail going out. Rewriting this to "it follows up for you" would be a claim the product cannot keep.

Insurance and mortgage brokers, where a lead goes cold in hours and the first reply usually wins it.

Qualified

/hero/qualified

Movers — the one vertical wired end to end, so this angle can promise the whole sequence rather than a capability. Quote request in, qualified, owner notified, all shipped.

Moving companies. Two to three moves a month are lost to slow follow-up, and the enquiry usually lands out of hours.