🛑 STOP

The Art of Stopping the Scroll

Your customer journey begins with a single moment of attention

The Challenge

5,000

Marketing messages your customer sees daily

0.3 seconds

Time you have to stop them

97%

Will scroll past without noticing

What is a hook?

"Your digital handshake - a message that makes your ideal customer stop mid-scroll and pay attention."

🚗 → 🛑 → 👀 → 💭 → ❤️

Scroll → Stop → Look → Think → Connect

The first step

FOUNDATION
    ↓
ATTRACT → STOP (You are here)
         → GIFT
         → IDENTIFY
    ↓
CONVERT
    ↓
GROW

Step 1 of 9 - Where every relationship begins

Why Your Hook Matters

The Domino Effect

  • 50% lower customer acquisition cost
  • 2-3x more qualified leads
  • 40% higher lifetime value
  • 70% more likely to become advocates

Why Your Hook Matters

One Moment Changes Everything

What You Already Know

✅ WHO they are (Customer Avatar) ✅ WHAT they want (Goals & Dreams) ✅ WHAT they fear (Pains & Frustrations) ✅ WHERE they hang out (Channels) ✅ HOW they behave online

You have everything needed to craft the perfect HOOK

Decide how to stop the scroll™

Layer WHO WHY HOW WHAT
TARGET 🎯 Specific segment #1 pain/desire Best channel Scroll-Stop Rate
ANGLE 📐 Awareness level Emotion trigger Message style Click-Through Rate
TIMING ⏰ Journey stage Why now? Frequency Cost Per Click

Each decision shapes your entire approach

An Example Hook For E-commerce

Scenario: Baby Sleep Products

Layer Decision Result
TARGET New parents, 25-35 "Still awake at 3am?"
ANGLE Pain-focused Empathy + Solution
TIMING 8pm-11pm When exhaustion peaks

Outcome: 3.8% CTR, 65% lower CPA

Key Decision #1: Emotion

😨 Fear

  • Urgency: ⚡⚡⚡⚡⚡
  • Trust Needed: High
  • Example: "Warning: Your checkout is losing $1,847/month"

😍 Desire

  • Engagement: ⚡⚡⚡⚡
  • Brand Love: High
  • Example: "From 0 to 10K followers in 30 days"

🤔 Curiosity

  • CTR: ⚡⚡⚡⚡⚡
  • Follow-through: Critical
  • Example: "The $2M ARR wall nobody talks about"

Key Decision #2: Specificity

🌍 Broad

"Business owners"

  • Reach: 1M+
  • CTR: 0.5-1%
  • Best for: Testing

🎯 Niche

"Shopify store owners $10K+/month"

  • Reach: 50K
  • CTR: 2-3%
  • Best for: Proven fit

🔬 Hyper-targeted

"Shopify beauty brands using Klaviyo"

  • Reach: 1K
  • CTR: 5-10%
  • Best for: High-ticket

Key Decision #3: Format

❓ Question

"Still doing it the old way?"

  • FB: +23% engagement
  • LinkedIn: +40% comments
  • Email: +15% opens

💬 Statement

"Your competition uses this"

  • Google: +30% Quality Score
  • SEO: 2x traffic
  • Video: Clear value

📊 Statistic

"94% of sites fail here"

  • LinkedIn: +42% shares
  • Twitter: 3x retweets
  • PR: +60% pickups

Performance Benchmarks

🚦 Traffic Light System

Metric 🔴 Poor 🟡 Good 🟢 Elite
Thumb-Stop <20% 20-35% >35%
CTR <1% 1-3% >3%
CPC >$2 $0.50-2 <$0.50

Know where you stand

Real Winners: E-commerce

🧔 BeardBrand

"Your beard is making you look homeless"

  • Channel: Facebook Video
  • Result: 4.2% CTR
  • Secret: Humor + Hidden fear

👟 Allbirds

"The world's most comfortable shoes are made from trees"

  • Channel: Instagram
  • Result: 3.1% CTR
  • Secret: Curiosity + Innovation

Real Winners: B2B

📊 ConversionXL

"We analyzed 1,200 B2B sites. 94% make this mistake."

  • Channel: LinkedIn
  • Result: 340% more leads
  • Secret: Authority + Specificity

💬 Drift

"Forms are dead. Here's what replaced them."

  • Channel: Google Ads
  • Result: 5.8% CTR
  • Secret: Challenge status quo

Channel Playbook

📱 Facebook/Instagram

✓ Motion in first second
✓ "You" in first 3 words
✓ Specific pain point
✓ Pattern interrupt

💼 LinkedIn

✓ Industry insight lead
✓ Professional + personal
✓ Question format (+40%)
✓ Data-driven hook

📧 Email

✓ [FirstName] personalization
✓ Curiosity gap
✓ Numbers [brackets]
✓ Implied "yes" questions

The AI Revolution

Before AI 😰

  • 3 hours → 10 headlines
  • $5,000 copywriter cost
  • 2-week delays
  • One-size-fits-all

With AI 🚀

  • 10 minutes → 100+ variations
  • $1 tool cost
  • Instant testing
  • Personalized by segment

96% cost reduction + 10x more options

Human + AI Partnership

🧠 Humans Excel At:

  • Cultural nuance
  • Emotional intelligence
  • Brand voice
  • Quality control

🤖 AI Accelerates:

  • Variation generation
  • Pattern recognition
  • Performance prediction
  • Scale & speed

Together = Unstoppable

The Journey Ahead

STOP → GIFT → IDENTIFY → ENGAGE → SELL → NURTURE → UPSELL → EDUCATE → SHARE
 ↑                                                                           ↓
 ←←←←←←←←←←←←←←←←←←← Advocates bring new people ←←←←←←←←←←←←←←←←←←←←←←←←

Your STOP quality determines the entire journey quality

Remember This

"Every great customer journey begins with a single moment—the moment they stop scrolling."

Master this moment. Master the relationship. Master your growth.

🚀 Your Move

  1. Open AI Studio and create a new chat
  2. Paste the System Prompt from /prompts/-SystemPrompt
  3. Upload your Foundation docs: Company, Market, Customers
  4. Paste the STOP prompt from /prompts/Stop
  5. Chat with your AI to generate hooks
  6. Paste follow-up STOP prompts from /prompts/StopElements for channel-specific, split testing, and optimization guidance

Stop reading. Start stopping scrolls.

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