Elevate ecommerce profits with AI.


Maximize customer lifetime value

Increase average order size & purchase frequency using superior pricing, cross-selling, up-selling, product bundling & merchandising. Understand your customers, forge deeper relationships & keep them buying more & more.

Elevate browser to buyer ratios

Convert your audience to customers by engaging them in shopping experiences that convert – fast. Test, optimize & multiply your conversion rates using conversational commerce.

Expand Your Reach

Scale your business. Engage in deeper, more intelligent conversations, that sell faster, convert more & generate more value.


Anthony O’Connell

ONE was founded by Anthony O’Connell, a designer, developer, marketer, and educator. Tony began crafting the web over 25 years ago, after he graduated with a degree in marketing from Portobello College (Ireland) in 1994. He worked as an internet strategist for the EuroMBA Consortium (The Netherlands), EADA Business School (Spain), and TEFL (Ireland) and as a teacher of animation to in Saint Gabriel’s College (Thailand).

He set up & managed marketing & research companies for Ogilvy Interactive Research (Ireland) and iMarketing (Australia). He developed strategies for companies in a diverse range of industries from smart drugs e.g. Prymd Labs (US) to consumer products e.g. Unilever (US), to media e.g. The Government of Thailand.

Tony helps companies elevate web traffic, browser to buyer ratios and customer value. He builds, manages and markets ecommerce websites for companies like Gemcal (Thailand) Wonderfully Diamonds (UK), Mid-century Online (UK) and The Vintage Hub (Ireland).

In 2009 Tony was asked to join the Education and Business Advisory Board’s of the Lifeboat Foundation, a nonprofit nongovernmental organization dedicated to ensuring that humanity safely adopts increasingly powerful technologies, including genetics/biotechnology, nanotechnology, and robotics/AI, as we move towards the Singularity. He is honoured to join other board members including inventor/futurist Ray Kurzweil, Director of Engineering at Google; Alex Wolszczan, discoverer of the first planets ever found outside our solar system; Ian Foster, “father of grid computing,” Frank Wilczek, winner of the 2004 Nobel Prize in Physics; and Sir Clive W.J. Granger, winner of the 2003 Nobel Prize in Economics.

Tony’s career has brought him to the intersection of marketing, education, medicine, and artificial intelligence. He leads the research and development of ONE’s strategy, design, website, servers, AI, robots, content, education and marketing. You can read his story here